IBS - International Business School Americas

Operations

• Operate and support Salesforce Marketing Cloud processes, including segmentation, journeys, sends, and campaign-related requests
• Support the operation of SIBS, IBS’s proprietary service platform, including user support, issue identification, testing, and monitoring improvements
• Serve as the operational point of contact for the Power BI vendor by organizing requests, validating information and data, conducting tests, and monitoring fixes and enhancements
• Serve as the operational point of contact for IBS’s app vendor, supporting requirements gathering, testing, user acceptance testing, issue identification, and delivery tracking
• Monitor the daily operation of IBS’s Artificial Intelligence agents, identifying failures, inappropriate behavior, and opportunities for improvement
• Conduct operational testing and adjustments to the agents and monitor enhancements requiring development by partners or technical owners
• Investigate issues related to the department’s systems and route requests to IT or vendors
• Support integrations and information flows between Marketing Cloud, internal systems, and other IBS platforms
• Document procedures, business rules, incidents, and relevant system changes
• Support internal teams, especially Operations and Marketing, in using the platforms under the team’s responsibility
• Participate in new projects and improvements related to the department’s tools and processes

Operations Analyst – Mid-Level