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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic sales plans, building strong client relationships, and achieving sales targets in B2B environments. Proficient in data analysis and market trend evaluation to drive revenue growth and optimize sales performance.
Highest-signal resume keywords
Strategic Sales PlanningB2B Sales ExperienceClient Relationship ManagementData AnalysisNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingSales Performance MonitoringMarket Trend AnalysisProposal DevelopmentSales Funnel Optimization
Soft Skills
Excellent CommunicationPresentation SkillsCustomer-Focused ApproachInnovative ThinkingCollaborative Teamwork
Tools & Technologies
Sales TrackerBudget Reporting
Industry Keywords
B2B SalesSME SalesStakeholder RelationshipsCross-Functional CollaborationConsultative Sales Approach
About the role
Key responsibilities & impact- Develop and execute strategic sales plans to drive regional growth
- Build and nurture strong client relationships across multiple sectors
- Achieve and exceed sales targets, contributing to overall business success
- Identify and convert new business opportunities
- Conduct site surveys, product demonstrations, and customer trials
- Deliver compelling, value-driven proposals and solutions
- Monitor sales performance, analyse data, and identify areas for improvement
- Manage and develop key accounts and stakeholder relationships
- Track performance through tools such as Sales Tracker and budget reporting
- Analyse market trends, competitor activity, and new opportunities
- Develop accurate sales forecasts and collaborate with operations and finance
- Establish strategic partnerships to drive revenue growth
- Negotiate agreements to create mutually beneficial outcomes
- Work closely with marketing, product, and service teams to ensure aligned delivery
- Support customer training and product development initiatives
- Optimise the sales funnel and improve conversion rates
Requirements
What you’ll need- Proven experience in a sales role (mid-tier level), ideally within B2B environments
- Experience selling to SMEs, owner-operated businesses, and larger organisations
- A strong track record of achieving and exceeding targets
- Excellent communication, presentation, and negotiation skills
- Strategic thinker with strong commercial awareness
- Customer-focused with a consultative sales approach
- Analytical mindset with a data-driven approach to decision-making
- Innovative and proactive in identifying new business opportunities
- Ability to collaborate effectively across cross-functional teams
Benefits
Comp & perks- Competitive salary
- Private healthcare
- 21 + days annual leave plus bank holidays
- Enhanced workplace pension scheme
- Access to our discount and wellbeing portal, ICE Cube
- Life assurance which is 2x annual salary
- Bonus payment of £100.00 following 5 years’ service then an additional £25.00 for each subsequent year of service e.g. £125.00 following 6 years’ service
- Holiday buy back scheme
- On-the-job training
- Support for professional qualifications
- Personal development and career progression opportunities