Senior Content Marketing Specialist

iCert Global

. Develop high-impact, top-of-funnel content to build awareness, engagement, and market authority .

Posted 9/25/2026full-timeRemote • United StatesSenior💰 $90,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and editorial development, with a strong focus on creating engaging, high-impact content across various formats and channels. Proficient in utilizing AI tools and SEO practices to optimize content performance and audience engagement.

Highest-signal resume keywords

Content MarketingExceptional Writing SkillsAI Tools ExperienceSEO UnderstandingB2B Environment Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditingStorytellingLong-Form WritingAudience InsightsSearch Trends AnalysisVideo Content CreationContent OptimizationPerformance Measurement

Soft Skills

CollaborationJudgmentConfidenceProject Management

Tools & Technologies

AI ToolsSocial Listening Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2BEditorial FranchisesEmerging FormatsContent RepurposingAEO PracticesGEO Practices

About the role

Key responsibilities & impact

Develop high-impact, top-of-funnel content to build awareness, engagement, and market authority
Create and manage content across traditional and emerging formats and channels
Help develop recurring editorial franchises and video-first content
Partner with subject matter experts and executives to translate expertise into distinctive, accessible content
Use audience insights, search trends, social listening, and performance data to identify engagement opportunities
Optimize content for traditional search and AI-powered discovery and answer engines
Repurpose strong ideas across channels
Use AI and emerging tools for research, ideation, production, optimization, and content repurposing while maintaining editorial quality
Measure content performance and refine the approach based on audience response

Requirements

What you’ll need

3+ years of experience in content marketing, editorial, journalism, communications, or a related field, preferably in a B2B environment
Exceptional writing, editing, and storytelling skills
Experience developing content across multiple formats, including blogs and long-form written content
Strong understanding of adapting content by channel and audience
Experience collaborating with creative teams on visual storytelling and video content
Demonstrated experience using AI tools to improve the content development process
Baseline understanding of SEO and emerging AEO/GEO practices
Comfort managing multiple projects in a fast-moving environment
Strong judgment and confidence to challenge ideas when a more interesting storytelling approach exists
Bachelor's Degree

Benefits

Comp & perks

8% annual bonus target
Equity (RSUs) and shared ownership in the company
Physical, mental, financial, vision, and dental benefits
Employee assistance program (EAP)
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
Free professional and leadership coaching
CaaS (coaching as a service)
Annual personal development allowance
Generous holidays including the 4th of July week off – paid
7 paid volunteer days annually through 7 Days for Humanity
Global and regional DEIB steering committees and employee resource groups (ERGs)
Global DEIB training programs and guest speakers throughout the year