Senior Manager, Marketing Technology – Operations

iCert Global

. Administer, configure, and optimize marketing technology platforms including MAP, CRM, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions .

Posted 11/5/2026full-timeRemote • Virginia • United StatesSenior💰 $155,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Marketing Operations and Automation, with a strong focus on Marketo administration, Salesforce integration, and data governance. Proficient in designing and implementing automated workflows and scalable data architectures to optimize lead management and campaign processes.

Highest-signal resume keywords

Marketo AdministrationSalesforce ExperienceAutomation Mindset Using Zapier/MakeLead Lifecycle ManagementData Quality and Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Automation PlatformsLead ManagementCampaign ProcessesData Architecture DesignKPI DefinitionAutomated WorkflowsLow-Code/No-Code DevelopmentError HandlingCompliance ManagementData Synchronization

Soft Skills

Attention to DetailHigh CuriosityComfort with AmbiguityBias for ActionCross-Functional Collaboration

Tools & Technologies

MarketoSalesforceZapierMakeAzureAsanaWebinar ToolsChat ToolsData LakeAnalytics Solutions

Industry Keywords

Marketing OperationsMarTechCampaign OperationsLead ScoringData Governance

Tech Stack

Tools & technologies

AzureSFDC

About the role

Key responsibilities & impact

Administer, configure, and optimize marketing technology platforms including MAP, CRM, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions
Manage Marketo-SFDC, form capture, event/webinar, chat, and enrichment integrations
Maintain data quality, synchronization health, and error handling
Implement and optimize lead lifecycle processes from acquisition to sales handoff, including statuses, routing, deduplication, and compliance
Design scalable data architectures for lead management, customer lifecycle processes, governance, scoring, attribution, and reporting
Evaluate, implement, and integrate technologies supporting business objectives
Document and standardize SOPs for campaign builds, QA, launches, data hygiene, documentation, and reporting
Define KPIs and drive continuous operational improvement
Design and implement automated workflows for lead management, enrichment, scoring, routing, reporting, and operational processes
Develop end-to-end low-code, no-code, and programmatic automations
Build reusable frameworks and automation templates
Monitor and optimize automation reliability and effectiveness
Ensure security, privacy, and governance compliance
Automate workflows using Zapier/Make, Azure, and LLMs
Apply AI tools to QA checklists and campaign operations with privacy and accuracy guardrails
Pilot, measure, and maintain automations across the team
Identify and experiment with AI and emerging technologies to solve operational bottlenecks
Coordinate Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management, and Database Management
Facilitate cross-functional prioritization and resolve operational dependencies
Drive coordinated resolution of process, data, and technology issues
Promote consistent operating standards, documentation, governance, and best practices

Requirements

What you’ll need

7+ years in Marketing Operations/Marketing Automation
Deep hands-on Marketo administration, including program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, and MSI
Salesforce experience
Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting
Experience building and maintaining campaign processes from intake through build, QA, launch, and measurement using task/work management tools such as Asana
Lead lifecycle and scoring administration, with change documentation and testing discipline
Attention to data quality, governance, and documentation
Comfort working across time zones
Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, or evidence of a builder instinct through AI experimentation, personal workflows, automations, or self-directed technical problem-solving
High curiosity, comfort with ambiguity, and bias for action

Benefits

Comp & perks

Annual bonus target
Equity (RSUs) and shared ownership in the company
Supporting employees’ and their families’ physical, mental, and financial well-being
Generous holidays, including the 4th of July week off (paid)
Free professional and leadership coaching
Annual personal development allowance
Robust medical, dental, vision, and mental health benefits
Employee Assistance Program (EAP)
Generous 401(k) match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (Coaching as a Service)
7 Days for Humanity – seven paid volunteer days annually
Global and regional DEIB steering committees and employee resource groups (ERGs)
Global DEIB training programs and guest speakers throughout the year