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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in persuasive copywriting for patient recruitment, with a strong focus on digital advertising formats and adherence to regulatory standards. Proven ability to collaborate with cross-functional teams to create impactful campaigns that resonate with diverse patient audiences.
Highest-signal resume keywords
Copywriting For Patient RecruitmentDigital Advertising CampaignsUnderstanding Of Clinical Trial ProtocolsCollaboration With Cross-Functional TeamsDigital Marketing Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEditingStorytellingSEOA/B TestingDigital Video FormatsStatic Ad FormatsCampaign Concept DevelopmentPatient Journey UnderstandingRegulatory Compliance
Soft Skills
Attention To DetailCollaborationCreativityAdaptabilityCommunication
Tools & Technologies
Social Media PlatformsVideo Production ToolsDigital Advertising ToolsPerformance Data Analysis
Industry Keywords
IRB-Approved LanguagePatient InsightsConsumer TargetingHealth ConditionsCultural Sensitivities
About the role
Key responsibilities & impact- Write persuasive, patient-focused copy for digital advertising campaigns, including video scripts, static ads, paid media, and social content
- Collaborate with designers and video production specialists to conceptualize, design, and produce short-form video advertising reels
- Develop headlines, taglines, and calls-to-action for diverse patient audiences
- Collaborate with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights
- Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities
- Ensure content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines
- Contribute to creative strategy sessions and generate campaign concepts to improve enrollment and retention
- Edit and refine copy based on stakeholder, compliance reviewer, and performance data feedback
- Maintain consistency in voice and messaging across campaign touchpoints
Requirements
What you’ll need- 3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)
- Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)
- Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors
- Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries
- Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey
- Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy
- Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders
- Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing
- Bachelor's degree
- Employment with ICON is contingent upon having the legal right to work in the country where the role is based
Benefits
Comp & perks- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways