Head of SEO

ICS-digital

. Define and communicate the strategy, proposition, roadmap and standards for the SEO service line across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search.

Posted 9/17/2026full-timeLeeds • United KingdomLead💰 £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep strategic knowledge of SEO, Digital PR, and link building, with a strong focus on commercial leadership and client relationship management. Capable of driving revenue and profitability while leading teams and managing complex projects in regulated industries.

Highest-signal resume keywords

SEO Strategy DevelopmentDigital PR ExpertiseLink Building ManagementCommercial LeadershipIGaming Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOContent StrategyAnalytics and ReportingAI-Led SearchBudgeting and ForecastingMarketplace DevelopmentClient Relationship ManagementPerformance MeasurementLink AcquisitionAuthority Development

Soft Skills

Excellent CommunicationAnalytical SkillsStakeholder ManagementInfluencing SkillsPeople Management

Industry Keywords

Regulated IndustriesIGamingOrganic GrowthEarned MediaBrand VisibilityCommercial OutcomesClient Service EnvironmentMarketplace StandardsFulfilment GovernanceAI Citations

About the role

Key responsibilities & impact

Define and communicate the strategy, proposition, roadmap and standards for the SEO service line across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search.
Set service-line measurement and reporting expectations across organic performance, earned media, authority, link acquisition, brand visibility, AI citations and commercial outcomes.
Own the strategic direction and commercial development of ICS’s managed link-building and authority offering, including the marketplace vision, proposition, roadmap and performance.
Set marketplace standards for publisher quality, supply, pricing, customer experience, fulfilment and governance.
Lead senior client conversations and support strategically important pitches, audits and proposals.
Identify opportunities to grow client relationships through SEO, Digital PR, managed link building, the marketplace and emerging AI-led search services.
Own revenue, profitability, gross margin, conversion, efficiency and sustainable growth for the SEO service line.
Manage budgets, forecasts, pipeline performance and investment decisions with Finance and Business Performance.
Lead research, SEO testing and experimentation, using results to improve client solutions and create case studies, whitepapers, roundtables, speaking opportunities and thought leadership.

Requirements

What you’ll need

Strong, demonstrable iGaming and regulated industries experience is an essential requirement for this role.
Significant experience leading an SEO or organic-growth service line within an agency, consultancy or complex client-service environment.
Deep strategic knowledge of SEO, authority development and link building, with sufficient breadth across technical SEO, content, international search, analytics and reporting to challenge and guide senior specialists.
A strong strategic understanding of Digital PR, including its contribution to earned media, brand and topical authority, reputation, relevant links and search and AI visibility.
Proven experience leading through senior specialists or functional Leads, setting direction while maintaining clear accountability for delivery and people management.
Strong commercial leadership, including revenue, profitability, margin, pricing, packaging, budgeting, forecasting and investment decisions.
Experience developing propositions, leading senior client relationships and contributing to significant new-business opportunities.
The ability to own the direction and commercial performance of a digital proposition, product or marketplace.
A practical understanding of AI-led search and responsible AI adoption, with the judgement to translate developments into client, product and operational priorities.
Excellent communication, analytical and stakeholder-management skills, with the confidence to influence clients, specialists and company leadership.

Benefits

Comp & perks

33 days annual leave
Birthday off work
Work abroad policy (up to 30 days per year)
Competitive pension scheme (matched up to 7%)
Generous bonus scheme
Industry-leading family policies
Hybrid, flexible working
Life assurance and private Bupa healthcare
Regular team socials
Free weekly breakfasts catered to all