ICS-digital

SEO Marketing

• Define and communicate the strategy, proposition, roadmap and standards for the SEO service line across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search.
• Set service-line measurement and reporting expectations across organic performance, earned media, authority, link acquisition, brand visibility, AI citations and commercial outcomes.
• Own the strategic direction and commercial development of ICS’s managed link-building and authority offering, including the marketplace vision, proposition, roadmap and performance.
• Set marketplace standards for publisher quality, supply, pricing, customer experience, fulfilment and governance.
• Lead senior client conversations and support strategically important pitches, audits and proposals.
• Identify opportunities to grow client relationships through SEO, Digital PR, managed link building, the marketplace and emerging AI-led search services.
• Own revenue, profitability, gross margin, conversion, efficiency and sustainable growth for the SEO service line.
• Manage budgets, forecasts, pipeline performance and investment decisions with Finance and Business Performance.
• Lead research, SEO testing and experimentation, using results to improve client solutions and create case studies, whitepapers, roundtables, speaking opportunities and thought leadership.

Head of SEO