Product Marketing Manager – Services, Customer Success Solutions

ICU Medical

. Develop and execute the long-term commercial strategy for ICU Medical's Infusion Systems service offerings across infusion pumps, software, and related technologies .

Posted 11/9/2026full-timeLake Forest • Illinois • United StatesMid-LevelSenior💰 $105,500 - $150,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercialization strategies for service offerings in the healthcare industry, with a strong focus on customer success, pricing strategies, and market analysis. Proven ability to lead cross-functional teams and drive service revenue and profitability through innovative service models and customer engagement programs.

Highest-signal resume keywords

Commercialization Strategy DevelopmentCustomer Success Program ImplementationMarket Analysis and Competitive PositioningPricing Strategy DevelopmentCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Case DevelopmentService Packaging and PositioningFinancial AnalysisData AnalysisService Profitability Evaluation

Soft Skills

Excellent Communication SkillsPresentation SkillsInfluencing SkillsAnalytical SkillsLeadership Skills

Tools & Technologies

Microsoft 365 Applications

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Business Degree (Preferred)

Industry Keywords

Medical Device IndustryHealthcare OperationsInfusion Therapy WorkflowsCustomer AdoptionService-Based Offerings

About the role

Key responsibilities & impact

Develop and execute the long-term commercial strategy for ICU Medical's Infusion Systems service offerings across infusion pumps, software, and related technologies
Identify opportunities to transform service offerings into scalable, revenue-generating solutions
Build business cases for new service programs and investment opportunities
Develop annual growth plans and long-range strategies for the services portfolio
Analyze market trends, customer expectations, and competitive service models to identify opportunities for differentiation and growth
Drive service revenue and profitability objectives
Design, develop, and commercialize direct and indirect tiered implementation service packages for different customer segments
Create and optimize implementation services, customer onboarding programs, extended service agreements, preventive maintenance programs, technical services, field service offerings, training and education programs, customer success programs, premium service offerings, and digital and remote support services
Define service packaging, positioning, pricing, and value propositions
Develop scalable service frameworks that improve customer adoption and long-term customer retention
Lead commercialization strategies for all service offerings
Develop sales tools, value calculators, proposals, and customer-facing marketing materials
Train commercial teams on service offerings, customer value propositions, and objection handling
Support strategic account opportunities and enterprise service discussions
Drive service renewal and expansion initiatives
Support field teams with competitive responses and commercial input for RFI, RFP, and strategic account opportunities
Develop a deep understanding of customer implementation experiences and lifecycle needs
Evaluate customer feedback and service performance metrics to identify improvement opportunities
Establish Voice of Customer programs focused on service delivery and customer success
Partner with Service Operations to improve customer satisfaction and operational performance
Develop programs that increase customer adoption, retention, loyalty, and advocacy
Develop pricing strategies that appropriately capture the value of ICU Medical's services
Identify opportunities to improve gross margin through service delivery model, packaging, pricing, and operational efficiency optimization
Evaluate service profitability and identify opportunities to improve margin performance
Build business models and financial analyses supporting new service offerings
Partner with Finance to establish revenue, profitability, and performance targets
Monitor service economics and recommend actions that improve financial performance

Requirements

What you’ll need

Bachelor's Degree in Business, Marketing, Life Sciences, Healthcare Administration, Engineering, or related field
Minimum 4 years of experience in marketing, sales, or commercial roles within the medical device or healthcare industry
Demonstrated experience developing and executing successful commercialization strategies
Experience developing and commercializing customer-facing offerings
Strong analytical skills with the ability to translate data into strategic recommendations
Demonstrated ability to develop business cases and pricing strategies
Demonstrated ability to lead and influence cross-functional teams without direct authority
Excellent communication, presentation, and influencing skills, including with C-suite executives
Proficiency with Microsoft 365 applications
Must be at least 18 years of age
Typically requires travel 5-20% of the time
Must be able to move and lift objects of up to 25 lbs occasionally
Preferred: MBA or other advanced business degree
Preferred: Experience in medical device services, customer success, technical services, field services, or healthcare operations
Preferred: Marketing experience in FDA Class II medical device hardware and software
Preferred: Experience commercializing recurring revenue, subscription, warranty, maintenance, or service-based offerings
Preferred: Knowledge of infusion therapy workflows, medication delivery technologies, and healthcare purchasing processes
Preferred: Familiarity with infusion therapy, healthcare technology, interoperability solutions, or hospital medical equipment
Preferred: Experience supporting capital equipment businesses
Preferred: Knowledge of healthcare economics, purchasing processes, and service contract structures
Preferred: Experience launching premium or tiered service offerings

Benefits

Comp & perks

Competitive financial benefits, including a generous 401(k) match
Annual Incentive Plan for eligible roles
A wide range of benefit options at affordable rates
Paid Time Off
Company Holidays
Tuition Reimbursement