Head of Marketing & Communications – Renewable Energy

Ideematec

. Independently develop and continuously enhance the global marketing and communications strategy, deriving priorities for international markets .

Posted 9/30/2026full-timeIsmaning • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and enhancing global marketing and communications strategies, with a strong focus on brand positioning, corporate identity, and market activation. Proficient in translating complex products into customer-centric messaging while leveraging modern marketing technologies and analytics.

Highest-signal resume keywords

Global Marketing Strategy DevelopmentBrand Positioning and Corporate IdentityPress and Media RelationsTeam Leadership and DevelopmentB2B Marketing in Renewable Energy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBrand DevelopmentCorporate CommunicationsSEO and AI DiscoverabilityLead Generation CampaignsMarket PositioningBudget ManagementKPI MeasurementContent CreationCustomer Value Proposition

Soft Skills

Entrepreneurial AcumenCommercial AcumenStrategic ThinkingEffective CommunicationHands-On Approach

Tools & Technologies

CRM SystemsMarketing TechnologyAnalytics ToolsAI Tools for Content CreationDigital Marketing Platforms

Certifications & Qualifications

University Degree in MarketingUniversity Degree in CommunicationsUniversity Degree in Business Administration

Industry Keywords

B2B MarketingRenewable EnergySolar EnergyEnergy InfrastructureInternational Trade Shows

About the role

Key responsibilities & impact

Independently develop and continuously enhance the global marketing and communications strategy, deriving priorities for international markets
Own IDEEMATEC’s brand, positioning, corporate identity, and corporate design
Lead press and media relations, corporate storytelling, and thought leadership
Support executive communications
Own the website, including SEO and AI discoverability, corporate content, and LinkedIn presence
Shape internal communications, including town halls
Further develop the employer brand in collaboration with HR
Translate products and technologies into customer benefits and value propositions in collaboration with Product Management and Sales
Develop globally usable, regionally adaptable sales and marketing materials
Develop and manage market activation and lead-generation campaigns together with Sales
Own the international trade show and events portfolio
Represent IDEEMATEC in industry associations, institutional networks, and business delegations
Identify political and regulatory developments at an early stage
Own the budget, agencies, service providers, and marketing technology, including the CRM interface
Measure impact and report to the executive team based on KPIs
Provide professional and disciplinary leadership and support the development of the team
Expand the Marketing & Communications function
Report directly to the Chief Commercial Officer, currently acting as interim CEO

Requirements

What you’ll need

University degree in Marketing, Communications, Business Administration, or a comparable qualification
Several years of experience in a senior marketing, communications, or brand role, ideally in an international B2B, industrial, or technology-driven environment
Several years of experience leading and developing teams
Experience in renewable energy, solar, energy infrastructure, or comparable technology-focused B2B markets is an advantage
Experience translating technically complex products or solutions into compelling customer benefits and market-effective messaging
Proven success in building and developing brands, communications strategies, and market positioning
Experience in press and media relations; experience in public affairs or industry association work is an advantage
Experience managing agencies, service providers, and budgets, as well as using modern marketing technologies, analytics, and CRM systems
Confident and thoughtful use of AI tools, for example for content creation, research, and analysis
Business-fluent German and English, both written and spoken
Willingness to travel internationally
Strong entrepreneurial and commercial acumen
Ability to consistently align communications with customer needs and business objectives
Confident interaction with the executive team, Sales, Product Management, and technical departments
Ability to move effectively between strategy and execution
High standards, a pragmatic hands-on approach, and enthusiasm for the opportunity to shape an international growth company

Benefits

Comp & perks

Open communication and support for professional development
The freedom to take on responsibility from day one
Exciting international projects and a strong sense of purpose
Key role with a direct reporting line to the CCO (currently the CEO) and insight into all commercial areas of the company
Significant scope to shape the expansion of Marketing & Communications, with the prospect of developing the role into VP Marketing & Communications
Modern equipment
Flexible hybrid working model
30 days of annual leave
Flexible working hours
€50 tax-free monthly shopping card allowance
Attractive company pension scheme with a 20% employer contribution
Company bike leasing
Comprehensive corporate benefits program