Ideematec

Chief Marketing Officer

• Independently develop and continuously enhance the global marketing and communications strategy, deriving priorities for international markets
• Own IDEEMATEC’s brand, positioning, corporate identity, and corporate design
• Lead press and media relations, corporate storytelling, and thought leadership
• Support executive communications
• Own the website, including SEO and AI discoverability, corporate content, and LinkedIn presence
• Shape internal communications, including town halls
• Further develop the employer brand in collaboration with HR
• Translate products and technologies into customer benefits and value propositions in collaboration with Product Management and Sales
• Develop globally usable, regionally adaptable sales and marketing materials
• Develop and manage market activation and lead-generation campaigns together with Sales
• Own the international trade show and events portfolio
• Represent IDEEMATEC in industry associations, institutional networks, and business delegations
• Identify political and regulatory developments at an early stage
• Own the budget, agencies, service providers, and marketing technology, including the CRM interface
• Measure impact and report to the executive team based on KPIs
• Provide professional and disciplinary leadership and support the development of the team
• Expand the Marketing & Communications function
• Report directly to the Chief Commercial Officer, currently acting as interim CEO

Head of Marketing & Communications – Renewable Energy