Campaign Manager, Software Marketing

IDEXX

. Plan and run multi-channel campaigns that acquire new IDEXX Veterinary Software customers and engage existing customers .

Posted 10/14/2026full-timeRemote • Maine • United StatesMid-LevelSenior💰 $120,000 - $123,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing multi-channel marketing campaigns, with a strong focus on acquisition and engagement strategies. Proficient in project management, collaboration with external agencies, and utilizing HubSpot for campaign execution and performance tracking.

Highest-signal resume keywords

B2B Marketing ExperienceMulti-Channel Campaign ManagementHubSpot ProficiencyProject Management SkillsCampaign Performance Metrics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign PlanningEmail MarketingContent CreationBudget ManagementPerformance TrackingLead GenerationConversion OptimizationAudience SegmentationCampaign MeasurementSaaS Marketing

Soft Skills

Organizational SkillsClear WritingEditorial JudgmentDecision-MakingIndependent Work

Tools & Technologies

HubSpotEmail PlatformsAnalytics ToolsProject Management SoftwareCreative Software

Industry Keywords

Veterinary SoftwareHealthcare MarketingPractice Management SoftwareDemand GenerationCustomer Engagement

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Plan and run multi-channel campaigns that acquire new IDEXX Veterinary Software customers and engage existing customers
Serve as point person for individual campaigns from briefing and build through launch and measurement
Turn acquisition and engagement goals into campaign plans with defined audiences, messages, channels, timelines, and success measures
Coordinate deliverables, deadlines, budgets, and risk escalation
Partner with paid media agencies, freelancers, creative agencies, and internal marketing teams
Coordinate creation of landing pages, emails, ads, guides, and webinars
Coordinate email campaign builds and launches in HubSpot
Support acquisition, adoption, onboarding, cross-sell, and retention campaigns
Track campaign performance, report results, and recommend changes to targeting, messaging, and channel mix
Maintain campaign calendars, briefs, templates, and status updates
Collaborate with product marketing, demand generation, events, sales, and customer success

Requirements

What you’ll need

5+ years of experience in B2B marketing, including running multi-channel campaigns, ideally for a SaaS or technology business
Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and work experience
Experience supporting campaigns across paid media, email, web, and content
Experience working with external agencies and freelancers, including writing briefs and keeping work on schedule and on budget
Working knowledge of HubSpot
Familiarity with campaign performance metrics such as leads, MQLs, SQLs, conversion, and cost per lead
Strong project management and organizational skills
Clear writing and good editorial judgment
Ability to work independently and make sound decisions within established guidelines
Comfort switching between planning and hands-on execution
Experience in veterinary, healthcare, or practice management software is a plus
Ability to work Eastern time hours for remote work

Benefits

Comp & perks

Opportunity for annual cash bonus
Health / Dental / Vision benefits day one
5% matching 401k
On-the-job training and career advancement opportunities
Financial support
Pet insurance
Mental health resources
Volunteer paid days off
Employee stock program
Foundation donation matching
Comprehensive training programs
Competitive compensation, incentives, and benefits
Positive and respectful work culture that embraces challenges and encourages learning and discovery