Marketing Personalization Strategy Manager

IDEXX

. Lead personalization and journey strategy using Marketing Cloud Personalization (MCP) and Data360 (DataCloud) .

Posted 10/28/2026full-timeWestbrook • Maine • United StatesMid-LevelSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading personalization strategies and customer journey mapping using Salesforce Marketing Cloud Personalization (MCP) and Data360. Proven ability to analyze campaign performance, define KPIs, and optimize marketing initiatives based on data-driven insights.

Highest-signal resume keywords

Salesforce Marketing Cloud Personalization (MCP)Customer Journey MappingA/B TestingDigital Marketing StrategyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Personalization StrategyCampaign Performance AnalysisKPI DefinitionLifecycle MarketingData Analysis

Soft Skills

Excellent CommunicationCollaborationCustomer-Centric Mindset

Tools & Technologies

Data360Google AnalyticsWeb Analytics Tools

Industry Keywords

Digital MarketingCRMCross-Functional CollaborationCompliance AlignmentExperimentation Frameworks

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead personalization and journey strategy using Marketing Cloud Personalization (MCP) and Data360 (DataCloud)
Define personalized marketing campaigns, customer journeys, use cases, and success metrics
Partner with web, email, and mobile channel owners to define personalization strategies across touchpoints
Translate business objectives into personalization use cases, journey logic, and success metrics
Prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact
Define A/B and multivariate testing strategies, hypotheses, and success criteria
Analyze campaign performance and personalization outcomes
Present actionable insights and recommendations to optimize customer journeys
Act as the primary business stakeholder for MCP initiatives and partner with the Marketing Cloud Platform Manager on execution
Advocate personalization best practices and a customer-centric mindset across Marketing teams
Support campaign prioritization, documentation standards, and compliance alignment with technical and privacy teams

Requirements

What you’ll need

5+ years’ hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy
Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity
Experience with customer journey mapping and lifecycle marketing
Familiarity with web analytics tools (e.g., Google Analytics)
Experience operating in large, cross-functional, and global organizations
Fluency in English
Strong ability to convert business goals into clear personalization and journey strategies
Experience defining KPIs, measuring performance, and optimizing campaigns based on data
Comfortable working with experimentation frameworks (A/B testing, optimization)
Excellent stakeholder management skills; able to align marketing, analytics, and technical teams
Able to articulate personalization use cases, customer-experience impact, and business results to senior executives and cross-functional teams

Benefits

Comp & perks

Opportunity for annual bonus
Gym benefits
Wellness resources
Volunteer paid days off
Competitive compensation, incentives, and benefits
Purposeful work and learning and discovery opportunities