AI Marketing Associate – B2B Creative Marketing

IDT BY INDET GROUP

. Develop and manage AI-assisted B2B email marketing campaigns, including content, personalization, testing, automation, and analytics.

Posted 9/29/2026full-timeGuatemala City • GuatemalaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing AI-assisted B2B email marketing campaigns and social media strategies, leveraging generative AI tools for enhanced engagement and lead generation. Proficient in analyzing marketing performance data to drive actionable insights and optimize marketing productivity.

Highest-signal resume keywords

AI-Assisted MarketingEmail Marketing CampaignsSocial Media MarketingMarketing AnalyticsB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingGenerative AI ToolsEmail Marketing OptimizationAI-Powered Lead GenerationAI AutomationContent CreationData AnalysisSEO/SEMWorkflow AutomationAI-Generated Content

Soft Skills

Strong Communication SkillsOrganizational SkillsCreative MindsetAttention to DetailAbility to Collaborate

Tools & Technologies

MailchimpKlaviyoZohoConstant ContactZoho CRMAPIs

Industry Keywords

B2B MarketingAI Marketing PlatformsAgentic WorkflowsSocial Media AnalyticsEmerging Technologies

About the role

Key responsibilities & impact

Develop and manage AI-assisted B2B email marketing campaigns, including content, personalization, testing, automation, and analytics.
Use AI tools to analyze campaign performance and identify opportunities to improve engagement, conversions, and ROI.
Build, manage, and optimize AI automations and agentic workflows for marketing activities.
Research, test, and implement emerging AI marketing platforms, tools, agents, and technologies.
Use AI to increase social media engagement, reach, audience growth, and overall performance.
Develop and manage AI-agentic social media influencers and virtual personalities to support brand awareness and content initiative.
Create AI-assisted social media content, including posts, campaigns, creative concepts, images, videos, and other marketing assets.
Develop AI-powered lead-generation workflows that identify, qualify, nurture, and route B2B prospects.
Analyze social media, email, website, and lead-generation data to identify trends and actionable insights.
Continuously test new AI tools and recommend technologies that can improve marketing productivity and results.
Collaborate with U.S.-based creative, marketing, sales, and technology teams.
Help establish best practices and processes for responsible and effective use of AI throughout the marketing department.

Requirements

What you’ll need

2+ years of experience in digital marketing, social media, email marketing, marketing automation, or a related field.
Strong hands-on knowledge of generative AI tools and AI-assisted marketing.
Understanding of AI agents, agentic workflows, automation, and AI-powered marketing platforms.
Experience creating and optimizing email marketing campaigns.
Strong understanding of social media marketing and analytics.
Experience with marketing analytics and interpreting performance data.
Ability to use AI to improve productivity, creativity, engagement, and lead generation.
Strong communication, writing and editing skills in English.
Excellent communication and organizational skills.
Creative mindset with strong attention to detail.
Ability to learn new AI platforms quickly and experiment with emerging technologies.
Ability to work independently while collaborating effectively with an international team.
Preferred / Bonus Qualifications: B2B marketing experience.
Preferred / Bonus Qualifications: Experience with AI lead-generation tools.
Preferred / Bonus Qualifications: Familiarity with Mailchimp, Klaviyo, Zoho, Constant Contact, or similar platforms.
Preferred / Bonus Qualifications: Experience with social media analytics, Zoho CRM, APIs, workflow automation, SEO/SEM, and AI-generated content.

Benefits

Comp & perks

Competitive salary
Bonuses
A great and positive workplace
Parking Subsidy
Life and Medical Insurance
Benefits and Discounts
Growth opportunities
Benefits by law (Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)