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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving marketing strategies for the Home Care category across Greater Asia, leveraging consumer insights and market dynamics to identify growth opportunities and develop innovative solutions. Skilled in stakeholder management and cross-functional collaboration to deliver impactful marketing initiatives.
Highest-signal resume keywords
Marketing Strategy DevelopmentConsumer Insights AnalysisCategory ManagementInnovation Pipeline DevelopmentStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category StrategyMarket Dynamics AnalysisConsumer Behavior UnderstandingPresentation DevelopmentStrategic ThinkingCommercial AcumenInnovation MindsetStorytelling CapabilityData-Driven Decision MakingTrend Analysis
Soft Skills
Communication SkillsInfluencing SkillsCross-Functional CollaborationCreative ThinkingProblem-Solving
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s Degree in Marketing or Related Discipline
Industry Keywords
FMCGHome CareFragrancesBrand ManagementConsumer InsightsRegional MarketingGrowth OpportunitiesMarket TrendsDifferentiated Marketing StrategyConsumer Propositions
About the role
Key responsibilities & impact- Drive the Greater Asia marketing strategy for Big Home / Home Care, translating global priorities into relevant regional and local opportunities
- Identify strategic growth spaces across laundry, fabric care, household cleaners, air care and home fragrance
- Set clear category priorities based on consumer shifts, market dynamics, customer needs and emerging trends
- Build understanding of consumers, markets, competitive dynamics and evolving Home Care behaviors across Greater Asia
- Translate consumer insights, cultural shifts and emerging trends into actionable category and innovation opportunities
- Develop trend narratives and thought leadership to strengthen customer conversations and category positioning
- Partner with Commercial teams to develop strategies and growth opportunities for priority customers
- Translate customer challenges and ambitions into differentiated fragrance, innovation and consumer propositions
- Lead marketing contributions to customer presentations, workshops, business reviews and strategic planning
- Partner with Creative, Perfumery, R&D and Consumer Insights teams to develop innovation platforms and fragrance portfolios
- Identify white-space opportunities and build innovation pipelines against emerging consumer and customer needs
- Connect fragrance, sensorial experiences, benefits and technologies into commercially relevant customer solutions
- Act as a strategic connector across Marketing, Commercial, Creative, Perfumery, Consumer Insights, R&D and Innovation
- Balance regional scale with local-market relevance across Greater Asia
- Influence stakeholders and mobilize cross-functional teams around category, customer and growth priorities
Requirements
What you’ll need- Bachelor’s or Master’s degree in Marketing, Business, Consumer Insights or a related discipline
- Significant experience in Marketing, Category Strategy, Consumer Insights, Innovation or Brand Management, ideally within fragrances, FMCG, Home Care or adjacent consumer industries
- Strong understanding of Home Care consumers, brands and category dynamics
- Experience working in a regional or multi-market Asian role would be highly valuable
- Strong strategic thinking with the ability to translate insights into commercially relevant opportunities
- Confident in developing and delivering presentations to customers and senior stakeholders
- Strong storytelling capability, particularly in turning complex consumer, market and technical information into compelling narratives
- Comfortable working in a highly cross-functional and matrixed organization
- Strong business and commercial acumen
- Excellent communication, influencing and stakeholder-management skills
- Capability to drive a clear and compelling regional strategy for the Big Home category
- Creative with a strong innovation mindset
- Able to connect strategy with execution
- Track record of building differentiated marketing strategy that delivers commercial impact
- Strategic mindset to identify white spaces and growth opportunities across regional markets
Benefits
Comp & perks- An inspiring and dynamic international working environment
- Opportunity to shape marketing direction, accelerate innovation and drive meaningful business impact
- Opportunity to work in a diverse, multidisciplinary team with passionate and talented professionals
- Inclusive workplace valuing diversity and allowing colleagues to bring their authentic selves to work