Commercial GTM Leader

iFIT

. Establish NordicTrack B2B as a clearly defined, credible commercial business by defining target segments, commercial offerings, and brand credibility .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, product launches, and brand positioning, with a strong focus on pipeline management and commercial outcomes. Capable of developing creative briefs and guiding cross-functional teams to drive market awareness and adoption.

Highest-signal resume keywords

B2B Marketing StrategyProduct Launch ExperiencePipeline ManagementCreative JudgmentPerformance Marketing Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingProduct MarketingGo-To-Market StrategyFunnel EconomicsMarket AnalysisCommercial P&L ManagementMetrics InterpretationChannel StrategyCreative Brief DevelopmentConsumer Trend Monitoring

Soft Skills

Clear CommunicationDecision-MakingOwnership MindsetCreative EvaluationCultural Relevance Intuition

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

B2BPilates EquipmentPhysical ProductsMarket ShareCustomer EducationCommercial ResultsStrategic PartnershipsSales Training MaterialsVisual StandardsSocial-First Creative

About the role

Key responsibilities & impact

Establish NordicTrack B2B as a clearly defined, credible commercial business by defining target segments, commercial offerings, and brand credibility
Own the commercial P&L and set targets for pipeline, bookings, margin, pricing, packaging, channels, and partnerships
Build and run the B2B go-to-market motion from strategy through closed revenue
Develop distributor, reseller, and strategic partner relationships
Own pipeline, revenue, partner health, and commercial results
Assess the Pilates B2B equipment market, audience size, and priority segments
Recommend awareness, adoption, and market-share ambitions
Identify barriers to adoption and root causes
Develop funnel strategy, channel roles, positioning, messaging, and full-funnel communications
Monitor competitive, cultural, and consumer trends
Plan Pilates and Strength launches, including timelines, channels, assets, and success metrics
Create creative briefs, evaluate creative output, and guide creative quality across brand, performance, and social channels
Partner with Media, Creative, Social, Influencer, and Analytics teams
Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners
Define and interpret metrics across awareness, consideration, conversion, and early adoption
Translate performance learnings into strategy, messaging, and channel adjustments

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products
Experience launching new products or emerging categories where customer education was required
Demonstrated ability to make decisions with incomplete information and move work forward quickly
Proven creative judgment, including experience evaluating and shaping work across brand and performance contexts
Working understanding of performance marketing fundamentals, funnel economics, and ROI considerations
Experience operating within both scaled brands and fast-moving, resource-constrained environments
Strong intuition for social-first creative and cultural relevance
Exceptionally clear and concise written and verbal communication skills
Track record of tying brand and creative decisions directly to commercial outcomes
High ownership mindset and willingness to step in wherever needed to drive results
Authorized to work in the United States without sponsorship