iFIT

Platform Engineer

• Eliminate toil through automation and self-service by building modules and tooling for service setup, deployments, and issue resolution
• Maintain platform health and delivery outcomes, including incident response and on-call management
• Invest in AI-powered development workflows for routine maintenance
• Optimize cloud platform costs across AWS and third-party providers
• Architect and advise teams deploying ML workflows, real-time events, and video streaming
• Own and evolve the Terraform estate, including shared modules, state and versioning management, and migrations
• Build and maintain the internal developer platform and delivery automation using GitHub Actions, ECS, Lambda, and AI agents
• Own and operate the AWS platform, including VPC, Transit Gateway, Route 53, CloudFront, IAM, SSO, and Secrets Manager
• Drive reliability and operations through Datadog monitoring, on-call participation, and incident response
• Provide technical leadership and mentorship through RFCs, design reviews, code reviews, and cross-team influence without direct reports

Staff Platform Engineer

Product Marketing

• Establish NordicTrack B2B as a clearly defined, credible commercial business by defining target segments, commercial offerings, and brand credibility
• Own the commercial P&L and set targets for pipeline, bookings, margin, pricing, packaging, channels, and partnerships
• Build and run the B2B go-to-market motion from strategy through closed revenue
• Develop distributor, reseller, and strategic partner relationships
• Own pipeline, revenue, partner health, and commercial results
• Assess the Pilates B2B equipment market, audience size, and priority segments
• Recommend awareness, adoption, and market-share ambitions
• Identify barriers to adoption and root causes
• Develop funnel strategy, channel roles, positioning, messaging, and full-funnel communications
• Monitor competitive, cultural, and consumer trends
• Plan Pilates and Strength launches, including timelines, channels, assets, and success metrics
• Create creative briefs, evaluate creative output, and guide creative quality across brand, performance, and social channels
• Partner with Media, Creative, Social, Influencer, and Analytics teams
• Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners
• Define and interpret metrics across awareness, consideration, conversion, and early adoption
• Translate performance learnings into strategy, messaging, and channel adjustments

Commercial GTM Leader

• Own the NordicTrack North America consumer business across retail and DTC channels.
• Partner with Sales to drive traffic, conversion, average order value, revenue, and retention metrics.
• Build and run full-funnel, cross-channel go-to-market strategies from demand creation through closed revenue and retention.
• Connect brand, media, retail, merchandising, creative, site, and promotional decisions into a cohesive conversion strategy.
• Own audience, demand, positioning, merchandising, pricing, promotion, acquisition, retention, and channel strategy.
• Identify conversion and retention barriers and uncover root causes using performance data.
• Monitor competitive, cultural, and consumer trends and determine strategic relevance.
• Develop communication, product storytelling, merchandising, site, promotional, and lifecycle assets.
• Define go-to-market timelines, channel roles, asset requirements, and success metrics.
• Evaluate creative and site performance and serve as strategic owner of commercial quality.
• Partner with Media, Finance, Social, Influencer, Analytics, and Sales teams on performance, economics, and execution.
• Define and monitor traffic, conversion, AOV, retention, and contribution margin metrics, translating results into strategic adjustments.

Consumer GTM Lead

Software Engineer

• Develop and maintain backend microservices in TypeScript and NestJS deployed via AWS ECS
• Design, implement, and document secure, efficient RESTful APIs
• Migrate legacy AWS Lambda functions into containerized ECS services
• Refactor and re-architect older systems for improved performance, maintainability, and platform consistency
• Collaborate with front-end and mobile teams, product managers, and designers to deliver end-to-end features
• Clarify requirements, review designs, and ensure integration across services
• Write clean, tested code and participate in peer code reviews
• Maintain unit and integration tests and improve CI/CD pipelines
• Own service reliability, monitor performance, and troubleshoot production issues
• Participate in a rotating 24/7 on-call schedule
• Help evolve APIs from REST to GraphQL and integrate billing platforms including Stripe, Apple, and Google