Consumer GTM Lead

iFIT

. Own the NordicTrack North America consumer business across retail and DTC channels.

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer go-to-market strategies, focusing on conversion, retention, and performance metrics across retail and direct-to-consumer channels. Proven ability to integrate brand, media, and merchandising decisions to drive revenue and margin outcomes.

Highest-signal resume keywords

Consumer Go-To-Market StrategyConversion OptimizationRetention Metrics ManagementPerformance Marketing FundamentalsE-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyConversion MetricsRetention MetricsFunnel EconomicsPricing StrategyPromotion StrategyMerchandisingAudience PositioningData AnalysisRevenue Management

Soft Skills

Clear CommunicationDecision-MakingJudgmentOwnership MindsetCreative Intuition

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

RetailDirect-To-ConsumerE-CommerceConsumer TrendsBrand Strategy

About the role

Key responsibilities & impact

Own the NordicTrack North America consumer business across retail and DTC channels.
Partner with Sales to drive traffic, conversion, average order value, revenue, and retention metrics.
Build and run full-funnel, cross-channel go-to-market strategies from demand creation through closed revenue and retention.
Connect brand, media, retail, merchandising, creative, site, and promotional decisions into a cohesive conversion strategy.
Own audience, demand, positioning, merchandising, pricing, promotion, acquisition, retention, and channel strategy.
Identify conversion and retention barriers and uncover root causes using performance data.
Monitor competitive, cultural, and consumer trends and determine strategic relevance.
Develop communication, product storytelling, merchandising, site, promotional, and lifecycle assets.
Define go-to-market timelines, channel roles, asset requirements, and success metrics.
Evaluate creative and site performance and serve as strategic owner of commercial quality.
Partner with Media, Finance, Social, Influencer, Analytics, and Sales teams on performance, economics, and execution.
Define and monitor traffic, conversion, AOV, retention, and contribution margin metrics, translating results into strategic adjustments.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field.
5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
Demonstrated ability to make decisions with incomplete information and move work forward quickly.
Proven judgment across brand and performance contexts, including experience shaping pricing and promotion.
Working understanding of performance marketing fundamentals, funnel economics, margin, and ROI considerations.
Experience operating within both scaled brands and fast-moving, resource-constrained environments.
Strong intuition for social-first creative and cultural relevance.
Exceptionally clear and concise written and verbal communication skills.
Track record of tying brand, creative, and merchandising decisions directly to revenue and margin outcomes.
High ownership mindset and willingness to step in wherever needed to drive results.
Authorized to work in the United States without sponsorship.