Director, Digital Analytics – Experimentation

iFIT

. Pull and validate data from web analytics, order, media and finance sources .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis, performance reporting, and customer journey mapping within ecommerce and subscription models. Proficient in managing P&L forecasts and leading a team to drive measurable growth through conversion optimization and rigorous experimentation.

Highest-signal resume keywords

SQL ProficiencyEcommerce Analytics ExperienceStatistical Experimentation Program ManagementP&L ForecastingPeople Management Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data ValidationPerformance ReportingKPI Definition ManagementCustomer Lifetime Value AnalysisConversion Rate OptimizationRevenue ForecastingStatistical AnalysisTesting Program ManagementMulti-Touch AttributionSession Analytics

Soft Skills

Communication SkillsAnalytical ThinkingProblem-SolvingLeadership

Tools & Technologies

AI ToolsFullStoryRockerbox

Industry Keywords

DTCSubscription BusinessEcommerceCustomer Journey MappingPerformance Metrics

Tech Stack

Tools & technologies

ERPSQL

About the role

Key responsibilities & impact

Pull and validate data from web analytics, order, media and finance sources
Maintain documented KPI definitions as a single source of truth
Diagnose performance changes by traffic source, product and funnel step
Analyze subscription economics, including customer lifetime value and annual iFIT subscription attach rate
Map the customer journey from first visit through purchase and subscription
Own daily, weekly and monthly performance reporting and dashboards
Prepare executive-ready summaries against plan and prior year
Build and maintain the full DTC P&L forecast, including traffic, conversion, subscription attach, revenue, margin, marketing spend and media mix
Reconcile forecasts to actuals and finance, explain variances, refresh outlooks and model scenarios
Run the testing program from hypothesis and design through QA, readout and decision
Prioritize tests by potential conversion lift and report results using appropriate statistical methods
Track cumulative revenue and conversion impact of shipped tests
Improve the personalization program by measuring performance and expansion opportunities
Partner with marketing, digital product, site merchandising and finance
Manage and develop one direct report
Deliver measurable top-line and bottom-line growth through conversion, subscription attach and customer lifetime value
Establish a prioritized customer journey and CRO improvement roadmap with measured conversion lift
Ensure KPI definitions are documented, reported figures tie to finance and forecasts align closely with actuals

Requirements

What you’ll need

8+ years in analytics, including at least 5 years in ecommerce, DTC or subscription businesses
People management experience
Proficiency in SQL and AI tools, with ability to validate outputs
Proven experience running a statistically rigorous experimentation program
Strong CRO instincts for identifying conversion drivers and blockers
Experience building P&L or revenue forecasts and reconciling them to finance or ERP actuals
Proven record of accurate, reconciled numbers and describable QA habits
Ability to explain numbers, sources and caveats to executives
Hands-on experience with session analytics and multi-touch attribution tools such as FullStory and Rockerbox