Director of Commercial Marketing

iFIT

. Build and lead marketing for iFIT’s commercial business across the Freemotion, NordicTrack and iFIT brands .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $155,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategies, particularly in the hospitality sector, with a strong focus on lead generation, sales enablement, and budget management. Proven ability to develop and execute marketing programs that drive revenue and enhance brand positioning across multiple channels.

Highest-signal resume keywords

B2B Marketing ExperienceDigital Lead GenerationHospitality MarketingSales Enablement MaterialsTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategySales Toolkit DevelopmentBudget ManagementCRM PlatformsMarketing AutomationAI Tools in MarketingEvent PlanningCopywritingLead GenerationPipeline Impact

Soft Skills

Team DevelopmentCollaborationCommunicationVendor ManagementCustomer Advisory

Tools & Technologies

Digital MediaSocial Media ManagementLead Capture ToolsPaid Media PlatformsMarketing Analytics

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Commercial MarketingHospitality SectorExperiential EventsSales MotionsQuotas

About the role

Key responsibilities & impact

Build and lead marketing for iFIT’s commercial business across the Freemotion, NordicTrack and iFIT brands
Support sales motions serving gym chains, institutions, luxury hotels, resorts, wellness businesses, Pilates studios and connected subscription buyers
Tie marketing priorities to commercial revenue, pipeline and budget
Build hospitality marketing programs, flagship installations, case studies, design-trade presence and experiential events
Own Freemotion positioning, standards and reputation with commercial buyers
Set NordicTrack’s commercial go-to-market within brand standards
Create sales toolkits, segment messaging, brochures, spec sheets, proposal templates, ROI tools, battlecards and onboarding materials
Build case studies, testimonials, reference-customer and co-marketing programs
Run customer advisory and referral programs
Partner on website lead capture, conversion, paid media, lead generation and account-based campaigns
Establish studio-founder lead-generation pilots and scale effective channels
Own trade show and commercial event strategy and content
Manage agency partners, including social media and trade PR
Lead and develop the team, set AI-enabled production workflows and manage vendors
Own the commercial marketing budget and report results to marketing and commercial leadership

Requirements

What you’ll need

Bachelor's degree in Marketing, Business or a related field
8+ years in marketing, including 4+ years in B2B or commercial marketing for physical products
Track record partnering with a quota-carrying sales organization, with measurable pipeline or revenue impact
3+ years marketing to hospitality buyers, with a track record of helping win business in the segment
Experience supporting more than one sales motion
Working knowledge of digital lead generation, including landing pages, nurture, paid media and cost per lead
Experience testing new channels or running customer discovery
Demonstrated use of AI tools in marketing production, including quality, accuracy and brand-consistency workflows
Hands-on experience with CRM and marketing automation platforms
Experience planning trade shows and experiential events
Hands-on ability to build sales materials, write copy, and brief and direct designers and agencies
Experience managing people, agencies and a budget
Willingness to travel up to 20%, including internationally
Authorized to work in the United States without sponsorship

Benefits

Comp & perks

Opportunity to work remotely anywhere in the United States
Travel up to 20%, including internationally
At-will employment