Growth Product Leader

iFIT

. Own the funnel from new visitor to paying, retained member, including activation, onboarding, trial to paid, free to paid, referral and viral growth, and in-product save flows .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving product-led growth strategies, focusing on activation, onboarding, and conversion metrics. Proven ability to lead teams and collaborate across departments to enhance user experience and optimize subscription performance.

Highest-signal resume keywords

Product-Led Growth StrategySubscription Metrics ManagementTeam LeadershipFunnel OptimizationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

OnboardingConversion MetricsExperimentationPaywall ManagementReferral ProgramsCohort RetentionLTV AnalysisCAC CalculationGrowth Roadmap DevelopmentAnalytics Experimentation

Soft Skills

Direct CommunicationIterative MindsetCross-Functional Collaboration

Tools & Technologies

Analytics ToolsA/B Testing PlatformsProduct Management Software

Industry Keywords

Consumer SubscriptionMobile ProductFitnessHealthWellnessContent Driven ProductsAI Driven PersonalizationApp Store Optimization

About the role

Key responsibilities & impact

Own the funnel from new visitor to paying, retained member, including activation, onboarding, trial to paid, free to paid, referral and viral growth, and in-product save flows
Lead a small team of product managers and analysts
Run the Growth lane of the single product backlog
Report to the Head of Product and partner with the Chief Subscription Officer, Marketing, Retention, Design, and Analytics
Own paywall and plan presentation surfaces
Decide product experiences that convert trial and free users to paid members
Set targets, decide the experience from first session to checkout, and run conversion experiments
Own activation, onboarding conversion, referral and viral growth mechanics
Own product-led acquisition strategy and product levers behind organic and App Store growth
Own churn-related in-product save flows and lifecycle programs they feed
Own the Growth roadmap, PRDs, and backlog lane
Run Growth A/B tests through the Analytics experiment gate
Own the product experience of partner-driven acquisition
Drive revenue and subscriber growth, funnel efficiency, onboarding conversion, activation, conversion, CAC, save rate, and experiment cadence

Requirements

What you’ll need

8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product
Senior Director candidates bring 12 or more years and experience leading multiple teams
Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion
Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels
Experience managing and developing product managers and working closely with analysts
Skill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps
Direct communication and a bias for shipping, measuring, and iterating
Experience in fitness, health, wellness, or content driven consumer products (nice to have)
Experience with AI driven personalization in onboarding or conversion (nice to have)
Experience with referral programs, partner distribution, or App Store optimization (nice to have)