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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in setting and executing product vision, particularly in consumer subscription models, while leading product teams to achieve engagement and revenue goals. Proficient in subscription economics and AI personalization strategies, with a strong ability to communicate effectively with executive leadership.
Highest-signal resume keywords
Product Vision DevelopmentSubscription Economics ExpertiseAI Personalization StrategyLeadership of Product TeamsExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyPortfolio ManagementExperimentation ProgramsPricing and PackagingAnalytics ProficiencyConversion OptimizationRetention StrategiesLifetime Value (LTV) AnalysisCustomer Acquisition Cost (CAC) AnalysisTechnical Debt Management
Soft Skills
Decision-MakingCollaborationAccountabilityPublic CommunicationExecutive Presence
Industry Keywords
Consumer SubscriptionMobile ProductsConnected FitnessHealth and WellnessContent Driven ProductsPartner EcosystemsIntegrationsPlatform Products
About the role
Key responsibilities & impact- Set and defend the product vision, member experience vision, and defensibility thesis
- Make the final call on the AI and personalization philosophy
- Partner with the Chief Subscription Officer on product vision and roadmap
- Set quarterly capacity allocation across Core, Growth, and Partner work
- Set the platform and technical debt percentage with Engineering
- Decide product strategy across domains and review domain roadmaps, PRDs, and the single backlog
- Own the concept pipeline for new revenue ideas and drive decisions on pricing, plans, packaging, and investment
- Own future-state concepts and the innovation pipeline
- Lead and develop the Core, Growth, and Partner Product Leaders
- Hold product leaders accountable for engagement, funnel, and partner experience outcomes
- Review domain roadmaps and resolve cross-domain conflicts
- Communicate product decisions directly and publicly
- Provide regular readouts to the Chief Subscription Officer and executive team on product outcomes, bets, and tradeoffs
Requirements
What you’ll need- 12 or more years in product, with 5 or more years leading product leaders at a consumer subscription, mobile, or connected fitness company
- Proven record of setting product vision and turning it into a prioritized portfolio with real tradeoffs
- Deep fluency in subscription economics: conversion, retention, LTV, CAC, and pricing and packaging
- Hands on experience shaping an AI and personalization strategy for consumers
- Comfort making direct decisions and holding the tiebreaker without losing partnership with Design, Engineering, and Marketing
- Experience running experimentation programs with an analytics gate
- Executive presence and the ability to present to the CEO and board
- Nice to have: Experience in fitness, health, wellness, or content driven products
- Nice to have: Experience with partner ecosystems, integrations, and platform products
- Nice to have: Experience scaling a product organization through a reorganization or operating model change