International Growth Marketing Manager

iFIT

. Own the European marketing budget end to end, including channel and market allocation, reforecasting, and quarterly leadership reporting .

Posted 10/12/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-market marketing strategies and budgets, with a strong focus on performance metrics such as CAC, ROAS, and incrementality analysis. Proven ability to collaborate with stakeholders and direct specialists to achieve measurable growth across various marketing channels.

Highest-signal resume keywords

Performance/Growth MarketingBudget ManagementAnalytical FluencyStakeholder ManagementMulti-Market Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC AnalysisROAS MeasurementLTV AnalysisMMM AnalysisIncrementality AnalysisPaid SearchPaid SocialAffiliate MarketingOTT MarketingSEO/AEO Exposure

Soft Skills

Stakeholder ManagementInfluencing Without AuthorityPlayer-Coach Capability

Industry Keywords

DTCE-CommerceHardware-and-Subscription Business ModelEuropean MarketingMarket Strategy

About the role

Key responsibilities & impact

Own the European marketing budget end to end, including channel and market allocation, reforecasting, and quarterly leadership reporting
Build market-by-market channel, funnel, and growth strategies across the UK, France, Germany, Spain, and Italy
Make channel trade-off decisions across paid search, affiliate, OTT, and other marketing channels
Turn strategy into briefs and priorities for discipline specialists
Run market reviews, identify underperformance, and reprioritize specialist resources
Coordinate paid and organic marketing with SEO/AEO teams, in-market teams, and agencies
Own European performance reporting across ROAS, CAC, revenue, and share of spend
Partner with marketing science and analytics to improve attribution and incrementality measurement
Identify and justify high-leverage tests or investments per market
Act as the accountability point for finance, leadership, and agency partners
Build investment cases for European marketing
Deliver five first-year commitments, including market strategies, improved measurement, budget narratives, higher-leverage specialist work, and measurable growth in one market
Audit all five markets, meet specialists and stakeholders, deliver the initial strategic plan, and launch a high-leverage fix or test during the first 90 days

Requirements

What you’ll need

5–8+ years in performance/growth marketing with hands-on fluency across multiple channels, including paid social, paid search, affiliate/influencer, retail media, or OTT
Experience owning strategy and a meaningful seven-figure annual budget
Multi-market marketing experience
Strong analytical fluency with CAC, ROAS, LTV, MMM, and incrementality analysis
Ability to direct specialists through briefs, roadmaps, and influence without direct-report authority
Excellent stakeholder management across finance and channel-strategy conversations
Player-coach capability and hands-on execution in at least one channel, preferred but not required
DTC, e-commerce, or hardware-and-subscription business model experience, preferred
SEO/AEO exposure, preferred
Prior people-management experience, preferred
European agency or dealer/retail-partner experience, preferred
Language skills or lived market experience in the UK, France, Germany, Spain, or Italy, preferred