Senior Brand Manager, B2B

iFIT

. Own the commercial go-to-market for the total NordicTrack commercial portfolio, including segment strategy, value proposition, positioning, creative strategy, and demand generation .

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial go-to-market strategies, including demand generation, customer insights, and campaign performance measurement. Proficient in digital marketing and paid media strategies to drive lead generation and conversion.

Highest-signal resume keywords

Go-To-Market StrategyDigital Marketing StrategyCampaign Performance MeasurementCustomer Insight TranslationSales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingProduct MarketingLead GenerationCampaign AnalysisMarket SizingCreative BriefingFunnel ConversionPricing StrategyPipeline StrategyCustomer Education

Soft Skills

Clear CommunicationOwnership MindsetAdaptabilityDecision-MakingCollaboration

Tools & Technologies

Analytics ToolsDigital Advertising PlatformsCRM SystemsMarketing Automation Tools

Industry Keywords

Commercial Fitness EquipmentDemand GenerationCustomer SegmentationCreative StrategySales Enablement

About the role

Key responsibilities & impact

Own the commercial go-to-market for the total NordicTrack commercial portfolio, including segment strategy, value proposition, positioning, creative strategy, and demand generation
Build customer and segment insight into creative strategy, customer-facing assets, and pipeline-generating campaigns; measure performance and pivot as needed
Define target segments, commercial offers, brand credibility, and positioning for internal teams, channel partners, and customers
Provide marketing inputs to support growth and margin goals, including demand plans, pricing and packaging recommendations, and campaign/channel contribution analysis
Support Sales with customer insight, messaging, sales assets, and qualified demand
Build campaign structures, lead flows, and partner-facing marketing programs
Size the commercial fitness equipment market and prioritize segments, with emphasis on Pilates
Research customer jobs to be done, decision criteria, buying processes, adoption barriers, operator economics, facility trends, procurement cycles, and competitive activity
Develop pipeline strategy, channel roles, full-funnel communication frameworks, launch plans, and category storytelling
Brief and direct Creative on landing pages, web content, lead capture experiences, sales collateral, launch toolkits, training materials, and visual standards
Own paid media and digital lead-generation strategy, including targeting, budget allocation, cost per qualified lead, and pipeline contribution
Define success metrics across awareness, consideration, lead quality, conversion, and early adoption
Measure campaign and creative effectiveness with Analytics and adjust spend, messaging, creative, or channel emphasis based on results
Partner with Sales to define inbound lead routing and qualification and connect media spend to closed revenue
Take selected initiatives from concept through execution with clear objectives, resources, dependencies, risks, and measurement

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
5–7 years in brand marketing, product marketing, or go-to-market roles for physical products
Track record translating customer and segment insight into creative strategy and customer-facing assets that produced measurable growth
Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform
Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution
Proven track record partnering closely with a sales organization and earning credibility with it
Demonstrated ability to read campaign performance and adjust course without waiting to be told
Experience launching new products or emerging categories that required customer education
Ability to decide with incomplete information and keep work moving
Authorized to work in the United States without sponsorship
Preferred: Experience operating in both scaled brands and resource-constrained environments
Preferred: High ownership mindset with a willingness to step in wherever needed to drive results
Preferred: Exceptionally clear and concise written and verbal communication skills