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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in sales leadership, strategic planning, and relationship management within the commercial fitness and B2B sectors. Proven ability to achieve revenue targets, develop high-performing teams, and negotiate complex agreements.
Highest-signal resume keywords
Sales Leadership ExperienceStrategic Sales PlanningRevenue Target AchievementRelationship ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingBudgetingTerritory PlanningPerformance ManagementNegotiating Commercial AgreementsDeveloping Strategic PartnershipsIdentifying New Business OpportunitiesPreparing Sales ProposalsCreating Territory Sales PlansAchieving Sales Quotas
Soft Skills
Client Relationship CultivationCommunication SkillsProblem SolvingEngagementTeam Development
Industry Keywords
Commercial FitnessFitness EquipmentB2B SalesC-Suite EngagementMarket Share ExpansionTrade ShowsCustomer CareSales ObjectivesConsumer TrendsCompetitor Tracking
About the role
Key responsibilities & impact- Develop and maintain relationships with top decision-makers in new and existing accounts
- Contribute sales information and recommendations to strategic plans and reviews
- Prepare and complete action plans, resolve problems, identify trends, determine global sales system improvements, and implement change
- Forecast requirements, prepare annual budgets, and schedule expenditures
- Establish sales objectives by creating territory sales plans and quotas in support of global objectives
- Recommend product lines and identify new product, packaging, and service opportunities based on consumer needs, trends, and competitor tracking
- Complete detailed customer profiles and plans
- Develop a detailed understanding of Freemotion products and their benefits to end-users
- Identify prospective customers through trade shows, marketing, business directories, and other sources
- Prepare and present sales proposals, including pricing, credit terms, delivery, service, and leasing options
- Attend designated trade shows, cultivate client relationships, and represent Freemotion professionally
- Work with Inside Sales to provide delivery to customers
- Work with Customer Care to ensure client satisfaction and share information with the company
- Communicate sales objectives and results to the manager
- Embody company culture and maintain high sales employee engagement
Requirements
What you’ll need- 10+ years of progressive sales leadership experience, preferably within commercial fitness, fitness equipment, hospitality, or a related B2B industry
- 5+ years of experience leading and developing high-performing regional or national sales teams
- Proven track record of achieving and exceeding revenue targets, sales quotas, and financial objectives
- Demonstrated experience developing and executing strategic sales plans across North America
- Experience managing large enterprise accounts and building relationships with C-suite executives and senior-level decision-makers
- Strong background in sales forecasting, budgeting, territory planning, and performance management
- Experience identifying new business opportunities, developing strategic partnerships, and expanding market share
- Demonstrated success negotiating complex commercial agreements, proposals, pricing structures, and service contracts
- Experience collaborating cross-functionally with marketing, inside sales, customer care, and operations teams
- Ability to represent the organization at industry events, trade shows, and executive-level customer meetings
