Customer and Community Marketing Manager

IFS

. Develop and execute customer and community advocacy programs that amplify success stories, proof points, and shared outcomes .

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer advocacy programs, leveraging insights to drive engagement and pipeline growth. Proficient in content development and digital campaign management within B2B marketing, particularly in enterprise software ecosystems.

Highest-signal resume keywords

Customer MarketingAdvocacy Program DevelopmentContent DevelopmentDigital Campaign ManagementCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCustomer AdvocacyPipeline GrowthKPI TrackingEnterprise Buyer JourneysProject ManagementCommunity ProgramsCampaign PlanningEngagement MetricsContent Creation

Soft Skills

CommunicationCollaborationStakeholder Management

Tools & Technologies

SalesforceHubSpotMarketoAI ToolsMarketing Automation

Industry Keywords

Enterprise SoftwareSaaSAsset ManagementEnergy SectorUtilitiesTransportationInfrastructure

About the role

Key responsibilities & impact

Develop and execute customer and community advocacy programs that amplify success stories, proof points, and shared outcomes
Establish a framework to capture customer insights and success stories and create feedback loops with Product Marketing, Campaign, and Field teams
Develop initiatives that deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem
Partner with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that drive pipeline growth, adoption, and advocacy
Plan and deliver integrated campaigns highlighting customer success, ecosystem collaboration, and install-base expansion
Create case studies, success stories, videos, and solution spotlights
Collaborate with regional and field marketing teams to localize and activate community-led initiatives globally
Define and track KPIs including pipeline contribution, engagement levels, and advocacy metrics
Report program performance and insights to marketing and sales leadership and recommend strategy and investment optimizations
Use AI tools and marketing technologies to analyze performance, personalize engagement, and scale impact

Requirements

What you’ll need

5+ years of experience in B2B marketing, preferably in enterprise software, SaaS, or asset management industries
Proven track record in customer marketing, having built and led advocacy, expansion, retention, and community programs
Strong understanding of enterprise buyer journeys and go-to-market motions in complex, enterprise sales cycles
Excellent communication, collaboration, and stakeholder management skills
Experience managing multiple projects across regions and functions
Comfortable working in a global, matrixed organization
Experience working with IFS or similar enterprise software ecosystems preferred
Familiarity with energy, utilities, transportation, or infrastructure sectors preferred
Expertise in content development, ABM, and digital campaign management preferred
Proficiency with CRM and marketing automation tools, such as Salesforce, HubSpot, and Marketo preferred
Candidates based in East Coast time zone preferred

Benefits

Comp & perks

10% bonus potential
Flexible paid time off, including sick and holiday
Medical, dental, & vision insurance
401K with Company contribution
Flexible spending accounts
Life insurance and disability benefits
Tuition assistance
Community involvement and volunteering events
Flexible and hybrid work opportunities
Remote and in-office working balance