Head of Acquisition

iGaming IDOL

. Own paid search campaigns for every event, including structure, keywords, bidding and ticket-revenue optimisation .

Posted 11/12/2026full-timeRemote • MaltaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid search and social campaigns, SEO strategies, and conversion rate optimization while effectively collaborating with cross-functional teams. Proven ability to analyze acquisition data and drive ticket sales in compliance with advertising regulations.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads ExpertiseSEO Strategy DevelopmentCRO and A/B TestingGA4 and Google Search Console Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingKeyword StrategyLanding Page OptimizationAttribution and Incrementality TestingEvent Pricing PlanningData AnalysisCampaign OptimizationTechnical SEOTicket Revenue OptimizationMulti-Country E-Commerce Experience

Soft Skills

LeadershipOrganizational SkillsPresentation SkillsCollaborationCoaching

Tools & Technologies

GA4GTMAhrefsSemrushLooker StudioSupermetricsConversion APIsX AdsMeta AdsLinkedIn Ads

Industry Keywords

IGamingRegulated VerticalEvent MarketingPerformance MarketingAdvertising Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid search campaigns for every event, including structure, keywords, bidding and ticket-revenue optimisation
Lead paid social across LinkedIn, Meta, X and YouTube, briefing creative, testing and scaling campaigns
Own SEO across every event site, including technical health, keyword strategy, on-page optimisation and content briefs
Build and optimise acquisition landing pages with the web and creative teams
Run continuous CRO and A/B testing from click through registration to purchase
Own campaigns from briefing through optimisation, including launch playbooks and pre-launch QA
Implement and manage ad tracking using GA4, GTM, pixels and Conversion APIs
Attribute tickets to campaigns, channels and markets and feed revenue values to platforms
Build ticket forecasts, plan event pricing phases and monitor daily pacing
Adapt targeting, language and budgets across markets while complying with gambling advertising rules, platform policies and privacy requirements
Manage agencies, freelancers and platform partners against KPIs
Hire and coach the acquisition team as it grows
Turn acquisition data into sponsor pitches for Sales
Collaborate with Events, Sales, Content and Marketing teams on targeting, messaging, creative and landing pages
Report clear actions and performance insights to leadership

Requirements

What you’ll need

Eight or more years in paid media and performance marketing
Experience driving ticket sales or e-commerce revenue across multiple countries
Ideally, experience in events or conferences
Hands-on expertise in Google Ads and LinkedIn Ads
Strong experience in Meta
Proven technical, keyword and content SEO results
Daily use of Ahrefs or Semrush
Experience building and optimising landing pages
Hands-on CRO and A/B testing experience
Required hands-on experience with GA4 and Google Search Console (GSC)
Deep technical knowledge of GTM, server-side tracking, Conversion APIs, attribution and incrementality testing
Confidence using Looker Studio and Supermetrics
Experience managing people, agencies or freelancers
Highly organised and confident presenting to leadership
Fluent in English (C1+)
Acquisition experience in iGaming or another regulated vertical is a bonus
X Ads, programmatic or SQL experience is a bonus
Additional languages are a bonus

Benefits

Comp & perks

Flexible working hours
Remote-friendly environment built on trust and ownership
Autonomy and freedom to challenge the status quo
Continuous learning and professional development opportunities
NEXT Academy and other learning initiatives
Additional benefits varying depending on location
Collaborative environment with supportive colleagues
Opportunities to make an impact and grow with the business