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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in programming and digital brand management, with a strong focus on audience engagement and revenue growth. Proven leadership in managing teams, driving results, and ensuring compliance with industry regulations.
Highest-signal resume keywords
Programming StrategyDigital Brand ManagementAudience EngagementFCC ComplianceTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ProgrammingMarket AnalysisRatings PerformanceCost ManagementProject Management
Soft Skills
Organizational SkillsMultitaskingAnalytical SkillsDecision-MakingPeople Management
Industry Keywords
Audience GrowthMarket ResearchCompetitive AnalysisDigital ContentLive Events
About the role
Key responsibilities & impact- Lead strategy and execution for all programming
- Identify, develop, coach, and manage Promotions staff, Digital leads, and On-Air Talent
- Analyze ratings and market research to grow audience and drive ratings performance
- Monitor competitive activity and develop strategies to outperform the market
- Partner with Air Talent, Promotions, and Digital teams to strengthen audience engagement and brand presence across broadcast, digital, and live events
- Ensure investment in original digital content with On-Air Talent and Program Directors
- Support the design and execution of live events in the market
- Oversee day-to-day programming operations, including productivity, cost management, technology, production capabilities, and FCC compliance
- Provide visible leadership, communication, and development opportunities for direct reports
- Drive results through the team, ensuring accountability to business metrics and alignment with sales efforts
- Collaborate with central programming resources to elevate market performance
- Support the Market President and VP of Sales in driving revenue growth, including joining sales calls to provide brand and product expertise
Requirements
What you’ll need- Experience in programming and digital brand management
- Understanding of markets, listeners, and competitors to drive ratings growth
- Understanding of industry trends and revenue drivers
- Ability to create and develop an audience-engaging brand
- Strong organizational and multitasking skills
- Strong analytical, decision-making, and problem-solving skills
- Exceptional people management and team performance/coaching experience
- Knowledge of FCC rules and regulations
- Proven ability to lead and execute in a fast-paced environment
- An undergraduate degree or appropriate combination of education & experience is required
- Ability to manage multiple projects simultaneously
- Ability to maintain professional relationships with individuals at all levels
- Ability to manage external business partners where appropriate
Benefits
Comp & perks- Employer sponsored medical, dental and vision with a variety of coverage options
- Company provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays
- A Spirit day to encourage and allow employees to volunteer in their community
- 401K plan
- Employee Assistance Program (EAP) at no cost, including telephonic counseling sessions, legal and financial consultation, emotional well-being, family and caregiving support
- Voluntary programs such as spending accounts, student loan refinancing, accident insurance and more