Senior Manager, Growth & Lead Generation

IHG Hotels & Resorts

. Own lead generation for IHG's Development Demand Center (DDC) .

Posted 11/9/2026full-timeAtlanta • Georgia • United StatesSenior💰 $105,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation and Lifecycle Marketing, with a strong focus on campaign execution and optimization across digital channels. Proficient in leveraging CRM and marketing automation platforms to enhance lead quality and conversion rates.

Highest-signal resume keywords

B2B Demand GenerationLifecycle MarketingCRM PlatformsCampaign OptimizationLead Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationNurture ProgramsMarketing CampaignsDigital MarketingSegmentation Strategy

Soft Skills

Strong CommunicationProject ManagementCollaboration

Tools & Technologies

Marketing Automation PlatformsEmail MarketingWebinarsDirect MailLinkedIn

Industry Keywords

Campaign PerformanceConversion RatesPipeline ContributionB2B MarketingAmericas Region

About the role

Key responsibilities & impact

Own lead generation for IHG's Development Demand Center (DDC)
Serve as the connective tissue between Americas Development and marketing
Partner with Global Marketing Shared Services to align campaigns, targeting, and channel execution
Own segmentation and outbound calling strategy for Development
Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web
Design nurture programs that turn prospects into qualified leads
Partner with SDRs to improve lead quality and handoff
Track campaign performance and improve conversion and pipeline contribution
Reach current and prospective hotel owners and developers across the Americas region

Requirements

What you’ll need

5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing
Bachelor's degree preferred, or equivalent professional experience
Experience building and executing nurture programs and marketing campaigns
Experience with CRM and marketing automation platforms
Strong analytical and campaign optimization skills
Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media
Experience collaborating with sales and lead management processes
Strong communication and project management
Travel less than 10% required

Benefits

Comp & perks

Bonus pay eligibility
Paid time off
Medical, dental, and vision insurance
401(k)
Room discounts across IHG properties
Recharge days
Volunteering days
Wellbeing support through the myWellbeing framework
Hybrid work flexibility
Inclusive culture and equal employment opportunities