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IICRC

Digital Marketing Manager

IICRC

. Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation .

Posted 11/10/2026full-timeUnited StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including paid search, SEO, and CRM automation, while effectively managing budgets and leading teams to optimize lead generation and revenue growth.

Highest-signal resume keywords
Digital Marketing ExperienceGoogle AdsSEOCRM AutomationAI Application in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid SearchPaid SocialLocal SEOAnalyticsLanding-Page ConversionLead TrackingCampaign LaunchData-Driven Decision MakingPerformance ReviewBudget Management
Soft Skills
LeadershipCommunicationCollaborationAccountabilityTraining
Tools & Technologies
HubSpotGA4Google Tag ManagerGoogle Business ProfileSEMrush
Industry Keywords
Franchise MarketingLead QualityROIAEOLocal Search Visibility

About the role

Key responsibilities & impact
  • Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
  • Serve as the go-to marketing partner for franchise owners
  • Lead performance reviews, explain results, and build local action plans
  • Run digital onboarding for new franchisees, including campaign launch, listings, lead tracking, and training
  • Manage agencies, vendors, and budgets
  • Hold partners accountable for lead quality and ROI
  • Lead and develop two direct reports
  • Use cost per lead, booking conversion, ROAS, and revenue data to make budget decisions
  • Build Voda's answer engine optimization roadmap for AI-powered search
  • Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
  • Scale successful pilots into playbooks for franchise owners
  • Help improve qualified leads, cost per lead, conversion to revenue, local search visibility, and franchise-owner adoption

Requirements

What you’ll need
  • 3-5 years of digital marketing experience
  • Experience supporting franchise owners in a franchise system or a franchise-focused agency
  • Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
  • Experience managing agencies, budgets, and people
  • Track record of using data to grow leads and revenue
  • Hands-on experience applying AI to marketing
  • Working knowledge of AEO
  • HubSpot, GA4, Google Tag Manager, Google Business Profile, and SEMrush are a bonus

Benefits

Comp & perks
  • Flexible work from home options available
  • Competitive Compensation
  • Career Advancement Opportunities
  • Health Benefit Options
  • Hands on Training for all skill levels
  • Cutting-edge technology and state-of-the-art tools and equipment
  • Comprehensive training programs and continuous learning opportunities
  • Access to career advancement and personal growth opportunities
  • Positive work environment encouraging open communication, collaboration, creativity, and ideas