Digital Paid Media, Performance Marketing Specialist

Illinois Mutual

. Plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager .

Posted 9/22/2026full-timePeoria • Illinois • United StatesMid-LevelSenior💰 $68,500 - $71,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, executing, and optimizing paid-media campaigns across platforms like Google Ads and Meta Ads Manager, with a strong focus on lead generation and performance marketing. Proficient in data analysis and optimization strategies to enhance campaign effectiveness and ROI.

Highest-signal resume keywords

Google Ads ProficiencyMeta Ads Manager ExpertiseLead Generation StrategyData-Driven OptimizationA/B Testing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Search Campaign SetupAudience TargetingConversion TrackingBudget ManagementPerformance AnalysisRetargeting StrategiesDigital AnalyticsLead Quality EvaluationCampaign OptimizationB2B Paid-Social Campaigns

Soft Skills

Excellent Communication SkillsStrong Attention to DetailSound JudgmentAbility to Manage Multiple CampaignsDeadline-Driven Prioritization

Tools & Technologies

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerCRM SystemsWeb Analytics Tools

Industry Keywords

B2B MarketingPerformance MarketingLead GenerationCampaign ManagementDigital Marketing

About the role

Key responsibilities & impact

Plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager
Develop channel and audience strategies supporting B2B and B2C lead generation, agent recruitment, demand generation and broader marketing objectives
Manage paid search, paid social, display, video, retargeting and other performance-driven tactics
Translate campaign goals into targeting, bidding, budget, conversion and optimization strategies
Evaluate new platforms, vendors, audience sources and emerging channels
Monitor campaigns and make data-driven optimization decisions to improve lead volume, lead quality, conversion performance and media efficiency
Manage budget allocation, bid strategy, audience targeting, campaign objectives and pacing
Identify media waste and reallocate spend toward stronger opportunities
Develop and execute A/B tests across creative, copy, audiences, campaign objectives, offers and landing pages
Measure and demonstrate ROI by connecting marketing spend to lead quality, conversions and downstream business results
Support retargeting, lookalike and advanced audience strategies
Measure and analyze impressions, clicks, CTR, CPC, conversions, conversion rate, cost per lead, lead quality and other KPIs
Maintain conversion tracking, pixels/tags, UTM parameters and web analytics
Connect paid-media performance to CRM activity and downstream outcomes
Develop performance summaries and actionable recommendations for Marketing, Sales and executive stakeholders
Collaborate with Digital Marketing, Marketing leadership, Sales, creative/content, web resources and other stakeholders
Track marketing-generated leads from acquisition through qualification, follow-up, application and business outcomes
Work within brand, legal and compliance requirements in a regulated environment
Stay current on platform changes, privacy and measurement trends, AI-enabled optimization and performance-marketing best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field
Minimum 3–5 years of hands-on experience planning, executing and optimizing paid-media and performance-marketing campaigns
Hands-on proficiency with Google Ads, including paid search campaign setup, keyword strategy, bidding, budget management, conversion tracking and ongoing optimization
Hands-on proficiency with Meta Ads Manager, including campaign setup, audience targeting, budget optimization, conversion objectives, creative testing and performance analysis
Strong experience with paid search and paid social strategy and execution
Experience connecting campaign activity to CRM and lead-management data to evaluate lead quality and downstream performance
Hands-on experience with LinkedIn Campaign Manager and B2B paid-social campaigns
Ability to manage campaign budgets and make independent optimization decisions based on performance data
Working knowledge of conversion tracking, audience targeting, retargeting, A/B testing and digital analytics/reporting
Experience generating and optimizing leads, with an understanding of lead acquisition, lead quality and downstream conversion
Strong analytical skills with the ability to interpret data, identify trends, draw conclusions and turn findings into specific recommendations
Excellent written and verbal communication skills
Strong attention to detail, sound judgment and ability to manage multiple campaigns and priorities in a deadline-driven environment

Benefits

Comp & perks

Compressed 4 1/2-day work week (Half-Day Fridays)
No monthly premium cost for employee medical, life and disability insurance coverage
Paid time-off accrual, including annual rollover; and paid holidays
Competitive 401(k) plan with immediate vesting on Company contributions
Discounted on-site employee cafeteria
On-site exercise facility and company-provided exercise time
Tuition reimbursement and training incentives
Access to voluntary dental and vision insurance coverage