Illinois Mutual

Performance Marketing

• Plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager
• Develop channel and audience strategies supporting B2B and B2C lead generation, agent recruitment, demand generation and broader marketing objectives
• Manage paid search, paid social, display, video, retargeting and other performance-driven tactics
• Translate campaign goals into targeting, bidding, budget, conversion and optimization strategies
• Evaluate new platforms, vendors, audience sources and emerging channels
• Monitor campaigns and make data-driven optimization decisions to improve lead volume, lead quality, conversion performance and media efficiency
• Manage budget allocation, bid strategy, audience targeting, campaign objectives and pacing
• Identify media waste and reallocate spend toward stronger opportunities
• Develop and execute A/B tests across creative, copy, audiences, campaign objectives, offers and landing pages
• Measure and demonstrate ROI by connecting marketing spend to lead quality, conversions and downstream business results
• Support retargeting, lookalike and advanced audience strategies
• Measure and analyze impressions, clicks, CTR, CPC, conversions, conversion rate, cost per lead, lead quality and other KPIs
• Maintain conversion tracking, pixels/tags, UTM parameters and web analytics
• Connect paid-media performance to CRM activity and downstream outcomes
• Develop performance summaries and actionable recommendations for Marketing, Sales and executive stakeholders
• Collaborate with Digital Marketing, Marketing leadership, Sales, creative/content, web resources and other stakeholders
• Track marketing-generated leads from acquisition through qualification, follow-up, application and business outcomes
• Work within brand, legal and compliance requirements in a regulated environment
• Stay current on platform changes, privacy and measurement trends, AI-enabled optimization and performance-marketing best practices

Digital Paid Media, Performance Marketing Specialist

Technician

• Process incoming and outgoing mail, including recording overnight deliveries
• Perform mail rounds throughout the facility to distribute and collect mail
• Process, sort, and combine agent mail
• Process commission check distributions
• Prepare documents for imaging and electronic storage
• Scan documents and review image quality and accuracy
• Maintain document retention and storage procedures
• Route original documents to internal business partners
• Assist with policy fulfillment and distribution, including policy assembly and mailing system requirements
• Support departmental projects and administrative assignments
• Provide front desk and switchboard backup support
• Process agent and departmental supply requests
• Assemble marketing kits, packets, and other fulfillment materials
• Prepare shipments using approved shipping systems and vendors
• Receive, distribute, and coordinate incoming deliveries
• Operate scanners, postage equipment, inserters, folders, and shipping systems
• Perform routine equipment cleaning and maintenance
• Troubleshoot operational issues and escalate as necessary
• Support continuous improvement efforts
• Cross-train in all departmental functions and provide backup coverage
• Assist with special projects and additional responsibilities as assigned

Administrative Technician, Mailroom

Claims Specialist

• Analyze claims to determine whether benefits are due based on established procedures and industry best practices
• Investigate claims by gathering and processing information from policyowners, physicians and third parties
• Review assigned caseloads and determine benefits due pursuant to policy provisions within designated authority levels
• Refer claim activity outside authority level to a Senior Examiner or Supervisor
• Discuss claims decisions regularly with a Senior Examiner or Supervisor
• Make timely claims payments through prompt and continual follow-up of outstanding claim information as approved
• Communicate claim actions professionally and effectively with claimants and other appropriate parties
• Escalate difficult or complex claims or claimant situations as necessary
• Document claim decisions using claim forms, medical records, independent medical exams and investigations
• Process payments accurately through information systems
• Adhere to claim rules, regulations and laws
• Develop and maintain superior customer service through prompt and courteous service communication
• Attend approved meetings and educational seminars or conferences for professional development
• Learn the insurance industry, the Company, its products, services, claims processing and position expectations
• Develop skills to apply discretion and sound judgment to various claims
• Assume additional responsibilities as necessary

Digital Paid Media, Performance Marketing Specialist

Administrative Technician, Mailroom

Claims Examiner – Trainee