Senior Digital Experience Manager

Illumination Systems Arizona

. Optimize user flows and on-site UX, including navigation, conversion paths, internal linking, and the experience from entry point to conversion action .

Posted 10/9/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing user experience and conversion paths through data-driven strategies, including A/B testing and technical SEO. Proficient in managing web content and analytics tools to enhance digital marketing performance and user engagement.

Highest-signal resume keywords

Digital Experience ManagementWebflow ExpertiseGA4 and GTM ProficiencyTechnical SEO and AEO KnowledgeConversational Marketing Tools Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Experience OptimizationA/B TestingTechnical SEOCore Web Vitals MonitoringContent Management SystemsData AnalysisSchema MarkupConversion Rate OptimizationEvent Tracking SetupTroubleshooting Technical Issues

Soft Skills

Strong Design SensibilitySelf-Starter MentalityAutonomous Work Style

Tools & Technologies

WebflowGA4Google Tag ManagerConversational Marketing Tools

Industry Keywords

B2B SaaSInfrastructureDev-ToolsDigital MarketingGrowth Marketing

About the role

Key responsibilities & impact

Optimize user flows and on-site UX, including navigation, conversion paths, internal linking, and the experience from entry point to conversion action
Manage the relationship with the brand and development team to design and build core Webflow pages
Maintain visual and component consistency across the site as brand direction evolves
Monitor and optimize Core Web Vitals, crawl health, indexing, and page-level technical hygiene
Own GA4 and GTM event setup, filter configuration, and site-wide tracking troubleshooting
Maintain the DRI/Approver content ownership structure across the site's 265+ pages
Define hypotheses, run A/B and multivariate tests, interpret results, and create a prioritized roadmap
Own the conversational marketing playbook framework, tool governance, evergreen plays, technical setup, content, routing rules, and visitor targeting logic
Report on chat performance, conversation rates, meetings influenced, and pipeline attribution
Coordinate campaign-specific conversational marketing plays with the Growth Marketing team
Execute AEO through structured data, schema markup, and content formatting
Improve AI search presence monitoring and reporting with marketing leadership

Requirements

What you’ll need

5–8+ years in a digital experience, web management, or CRO role, ideally at a B2B SaaS or infrastructure/dev-tools company where the buyer is technical
Hands-on CMS expertise; Webflow experience preferred
Working knowledge of GA4, GTM, technical SEO, and AEO
Ability to diagnose tracking gaps, fix filter misconfigurations, and troubleshoot Core Web Vitals issues without escalating
Strong design sensibility and ability to work within an established brand system while advocating for UX improvements
Familiarity with conversational marketing tools and chat playbook logic, including routing rules, visitor targeting, and qualifying flows
Self-starter mentality with comfort operating with significant autonomy in a lean marketing organization

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
401K with 3% Contribution
Pre-IPO Stock Options
At least 12 Public Holidays
Flexible Time Off