Creative Strategy Director

Imagination

. Work closely with Ford Motor Company and other Imagination clients to understand their business, brands, audiences and stories .

Posted 9/22/2026full-timeDetroit • Michigan • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative direction, copywriting, and brand storytelling, with a strong ability to develop compelling narratives and presentations that resonate with diverse audiences. Capable of leading creative teams and managing projects from concept to delivery while maintaining a strategic focus on client objectives.

Highest-signal resume keywords

Creative DirectionBrand StorytellingPresentation DevelopmentStrategic ThinkingCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief WritingNarrative ArchitecturePresentation StructuringAudience Proposition DevelopmentConcept DescriptionScript WritingVisual StorytellingContent DevelopmentBrand PositioningInsight Identification

Soft Skills

Natural StorytellerStrong Writing SkillsCuriosity About CultureConfident Presentation SkillsCollaborative Team Player

Tools & Technologies

Google SlidesAI Image-Generation ToolsPresentation Craft Tools

Industry Keywords

Creative StrategyCultural UnderstandingBrand CommunicationClient EngagementCreative Leadership

About the role

Key responsibilities & impact

Work closely with Ford Motor Company and other Imagination clients to understand their business, brands, audiences and stories
Deconstruct client briefs and identify underlying business, brand, audience and cultural challenges
Reframe briefs into clear strategic and creative opportunities
Develop internal creative briefs and identify key thoughts, tensions, insights or cultural opportunities
Develop creative territories, thought starters and early-stage ideas
Work with Creative Directors and creative teams to evolve ideas into compelling concepts
Connect strategy to experiences, content, live events, digital and broader brand storytelling
Develop narrative architecture behind major Ford programs and brand moments
Present and sell creative thinking internally and to clients
Write creative briefs, positioning statements, brand and experience narratives, manifestos, concept descriptions, names, audience propositions, strategic frameworks, presentation narratives, treatments, scripts, voiceover and pitch decks
Structure decks and build clear narratives from challenge through opportunity to idea
Act as creative lead on selected projects from brief through delivery
Establish creative direction and lead internal creative teams and freelance talent
Work with production, digital and content producers to deliver film, social and digital storytelling
Guide decks, treatments and client presentations
Present work and facilitate creative conversations with Ford
Maintain a clear creative point of view throughout projects
Develop a deep understanding of Ford's brands, products, audiences, culture and communications
Help Ford show up across culture, entertainment, automotive, sport, technology and everyday life

Requirements

What you’ll need

Background in creative direction, copywriting, creative strategy, brand storytelling or a combination of these
Natural storyteller able to make complex ideas simple and compelling
Strong writing skills with an instinct for language, tone and narrative
Strategic mindset, able to move from business challenge to creative opportunity
Comfortable developing ideas and thought starters
Confident structuring and building presentations in Google Slides
Strong understanding of organizing information and creating compelling narratives
Able to turn strategic thinking into clear, persuasive and visually engaging presentations
Curious about culture, audiences, brands and the world around them
Able to understand a client's business and translate it into creative work
Confident presenting to senior clients and defending a point of view
Comfortable collaborating with Creative, Account, Production and Digital teams
Able to lead when required and contribute when someone else is leading
Comfortable managing freelance creative talent
Experience using AI image-generation tools or other rapid visualization tools is a bonus
Comfortable working with designers and creatives on presentation craft

Benefits

Comp & perks

Work with a state-of-the-art product and deliver it to exciting and innovative brands
Learning and development opportunities that contribute to professional growth
A fun, engaging work culture
Be part of a mission-driven team that values agility, integrity, and excellence
Opportunity to contribute to large-scale, high-impact projects from day one
Dedicated personal growth & development through our GrowForward programme
Comprehensive paid time off benefits
Hybrid work model, where our team comes into the office a minimum of 3 days per week
Generous parental leave
Up to 4% safe harbor company 401k match
Comprehensive, low-cost health benefits