Product Marketing Manager

Imagine Communications

. Report to the Sr. Director of Marketing . Own positioning and messaging for the Playout and Infrastructure portfolio . Develop clear value propositions, buyer-specific narratives, and competitive differentiators . Lead

Posted 10/15/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the broadcast technology sector, with a strong focus on market positioning, competitive analysis, and customer engagement strategies. Capable of translating complex technical concepts into compelling narratives and effective go-to-market strategies.

Highest-signal resume keywords

Product Marketing ExperienceBroadcast Technology KnowledgeMarket Positioning ExpertiseStrong Communication SkillsAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PositioningCompetitive AnalysisBusiness DevelopmentValue Proposition DevelopmentCustomer Case StudiesThought Leadership ContentGo-To-Market StrategySignal Processing KnowledgePlayout Technology KnowledgePortfolio Development

Soft Skills

Customer OrientationInfluencing SkillsCross-Functional Relationship BuildingStrategic Relationship DevelopmentOral and Written Communication

Tools & Technologies

AI ToolsPresentation SoftwareContent Development ToolsMarket Research ToolsEvent Management Platforms

Industry Keywords

Broadcast PlayoutInfrastructure ProductsSignal ProcessingTrade ShowsCustomer EngagementMarket AnalysisBuyer PerspectivesEvent Participation StrategyMessaging StrategyCompetitive Differentiators

About the role

Key responsibilities & impact

Report to the Sr. Director of Marketing
Own positioning and messaging for the Playout and Infrastructure portfolio
Develop clear value propositions, buyer-specific narratives, and competitive differentiators
Lead go-to-market strategy, defining target audiences, messages, and channels
Build programs that find customers and help them find Imagine
Partner with Product Owners on go-to-market plans for new products and releases
Embed market and buyer perspectives into portfolio development, launches, and evolution
Lead customer case studies, white papers, and thought leadership content
Equip sales with presentations, product battle cards, and deal-specific materials
Own Imagine’s voice through website, blog, and press content
Identify relevant industry events, trade shows, and speaking forums
Lead event participation strategy, messaging, speakers, and desired outcomes
Translate engineering and product roadmaps into positioning, messaging, and market strategy
Analyze competitors, buyers, and purchasing decisions to align the organization

Requirements

What you’ll need

Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor
In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets
Experience with market positioning, business development, and competitive analysis
Strong global business acumen and strong customer orientation
Ability to develop strategic relationships and sell the vision
Ability to influence at multiple levels of an organization
Strong and effective oral and written communication skills
Intellectual curiosity and the ability to deliver business insight
Ideally, a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment
Ability to manage competing priorities and drive to results across diverse teams and stakeholders
Comfortable leveraging AI tools to accelerate research, content development, and analysis

Benefits

Comp & perks

Equal opportunity workplace
Affirmative action employer
Environment of mutual respect