Imagine Communications

Product Marketing

• Report to the Sr. Director of Marketing
• Own positioning and messaging for the Playout and Infrastructure portfolio
• Develop clear value propositions, buyer-specific narratives, and competitive differentiators
• Lead go-to-market strategy, defining target audiences, messages, and channels
• Build programs that find customers and help them find Imagine
• Partner with Product Owners on go-to-market plans for new products and releases
• Embed market and buyer perspectives into portfolio development, launches, and evolution
• Lead customer case studies, white papers, and thought leadership content
• Equip sales with presentations, product battle cards, and deal-specific materials
• Own Imagine’s voice through website, blog, and press content
• Identify relevant industry events, trade shows, and speaking forums
• Lead event participation strategy, messaging, speakers, and desired outcomes
• Translate engineering and product roadmaps into positioning, messaging, and market strategy
• Analyze competitors, buyers, and purchasing decisions to align the organization

Explore Product Marketing Manager at Imagine Communications. Review requirements and application details.