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imagino

Field Marketing Manager

imagino

. Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals .

Posted 9/18/2026full-timeBoston • Massachusetts • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive field marketing plans, managing regional events, and collaborating with sales teams to drive pipeline goals. Proficient in leveraging CRM and marketing automation tools to track performance and optimize marketing strategies.

Highest-signal resume keywords
B2B Field MarketingEvent MarketingAccount-Based Marketing (ABM)Project ManagementCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Field MarketingEvent ManagementCampaign DevelopmentPerformance TrackingBudget Management
Soft Skills
Organizational SkillsCommunication SkillsC-Suite EngagementCollaboration
Tools & Technologies
HubSpotCRM PlatformsMarketing Automation PlatformsEvent Management Tools
Industry Keywords
SaaSB2B MarketingRegional MarketingSales EnablementCustomer Advocacy

About the role

Key responsibilities & impact
  • Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals
  • Plan and manage end-to-end regional events, including trade shows, executive roundtables, VIP dinners, webinars, digital events, and roadshows
  • Own the US field marketing budget with a focus on high-ROI allocation
  • Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks
  • Translate global initiatives into localized, actionable campaigns
  • Enable the sales team on upcoming campaigns, event follow-ups, and collateral
  • Adapt global campaigns, landing pages, and content for US buyers
  • Collaborate with product marketing and content teams on relevant messaging
  • Leverage regional customer stories to build advocacy and peer-to-peer networking programs
  • Track and report regional activity performance, including marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity
  • Serve as the strategic bridge between Global Marketing, European HQ, and the US Sales organization

Requirements

What you’ll need
  • 4–6+ years of experience in B2B field marketing, event marketing, or ABM
  • SaaS/tech experience is a big plus
  • Proven track record collaborating with enterprise sales teams and regional leadership
  • Outstanding organizational and project management skills
  • Exceptional written and verbal communication skills
  • Polished presence for C-suite engagement
  • Willingness to travel 25–35% within the US and 1–2 trips/year to Europe
  • Proficiency with CRM and marketing automation platforms, such as HubSpot or similar
  • Experience with event management tools
  • Experience working with a European head office is a bonus

Benefits

Comp & perks
  • Comprehensive health, dental, and vision coverage
  • Attractive compensation + equity
  • 401(k) with company match
  • Unlimited PTO
  • Home-office stipend
  • Real career growth in a fast-scaling company
  • Regular team offsites in Paris