imagino

Marketing

• Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals
• Plan and manage end-to-end regional events, including trade shows, executive roundtables, VIP dinners, webinars, digital events, and roadshows
• Own the US field marketing budget with a focus on high-ROI allocation
• Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks
• Translate global initiatives into localized, actionable campaigns
• Enable the sales team on upcoming campaigns, event follow-ups, and collateral
• Adapt global campaigns, landing pages, and content for US buyers
• Collaborate with product marketing and content teams on relevant messaging
• Leverage regional customer stories to build advocacy and peer-to-peer networking programs
• Track and report regional activity performance, including marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity
• Serve as the strategic bridge between Global Marketing, European HQ, and the US Sales organization

Field Marketing Manager