Growth Marketing Specialist

IMC

. Act as a Growth specialist to accelerate results for the Frango Assado brand .

Posted 9/25/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Growth Marketing and CRM strategies, with a focus on customer engagement automation and performance optimization across digital channels. Proficient in analyzing KPIs and implementing data-driven solutions to enhance customer retention and acquisition.

Highest-signal resume keywords

Growth MarketingCRM StrategyCustomer Engagement AutomationGA4Google Tag Manager

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

RFM AnalysisConversion OptimizationA/B TestingProgramming LogicCustomer Journey Automation

Soft Skills

LeadershipCollaborationAnalytical Thinking

Tools & Technologies

InsiderRD StationBrazeMeta AdsGoogle Ads

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

RetailE-commerceFood ServiceFranchisingPhygital Solutions

Tech Stack

Tools & technologies

SQLWordPress

About the role

Key responsibilities & impact

Act as a Growth specialist to accelerate results for the Frango Assado brand
Connect Performance Marketing, CRM, the Loyalty Program, and Digital Products (App, Website, and Self-Service Kiosks)
Lead CRM strategy and the automation of customer engagement journeys via Email, Push Notifications, and WhatsApp
Advance the loyalty program through advanced segmentation, including RFM analysis and omnichannel behavior
Increase retention, purchase frequency, LTV, and the base of engaged customers
Lead the planning, execution, and optimization of conversion and acquisition campaigns across online and offline channels
Create geo-targeted media strategies to attract customers to physical stores
Monitor CAC, ROAS, CPA, and CVR
Act as Product Owner for digital channels, serving as the liaison with IT and development teams
Prioritize the backlog, UX improvements, and bug fixes
Manage the implementation and lifecycle of self-service kiosks
Measure point-of-sale conversion
Ensure ecosystem tagging through GTM, GA4, and conversion pixels
Structure A/B tests and continuous conversion optimization for landing pages, the App, and kiosk user journeys
Interpret KPIs daily, maintain dashboards, and propose growth levers

Requirements

What you’ll need

Bachelor’s degree in Engineering, Computer Science, Information Systems, Business Administration, Marketing, Advertising, or related fields
Solid track record in Growth Marketing, CRM, Performance Marketing, or Digital Products
Experience in Retail, E-commerce, Food Service, or Franchising preferred
Advanced proficiency in Insider, RD Station, Braze, and customer engagement journey automation logic
Experience with Meta Ads and Google Ads
Experience with GA4, Google Tag Manager, and conversion pixels
Familiarity with CMS architecture, including WordPress
Programming logic
Experience prioritizing technical backlogs with IT teams
Nice to have: experience in the food industry, roadside retail, or fast food
Nice to have: Power BI, Looker Studio, or SQL
Nice to have: experience optimizing self-service kiosks and phygital solutions
Nice to have: certifications in Google Ads, Meta Blueprint, or Growth/CRO methodologies

Benefits

Comp & perks

Autonomy
Growth with responsibility
Cross-brand collaboration
Close interaction with leadership
Collaborative and diverse environment
Hands-on learning
Data-driven decision-making
Contractor (PJ) engagement model