Growth Marketing

• Lead the COGS, Pricing, Operational Control Center (OCC), and Master Data agendas, defining priorities, processes, KPIs, and governance for each area;
• Own theoretical and actual COGS management, ensuring visibility into key variances, root-cause identification, and the development of action plans;
• Lead the COGS variance reduction agenda, connecting losses, waste, inventories, technical recipe cards, master data, and operational execution;
• Drive the evolution of inventory and stock management processes by establishing KPIs, controls, and routines to increase accuracy and reduce losses;
• Monitor cost, inflation, and tax impact trends, anticipating their effects on COGS, margin, and the need for price reviews;
• Lead the Pricing strategy, defining drivers, price architecture, and adjustment recommendations by product, category, store, or cluster;
• Ensure price competitiveness tracking, incorporating market and competitor insights into decision-making;
• Define, in partnership with Sales and Marketing, the economic guidelines for offers, promotions, and commercial mechanics, ensuring a balance between competitiveness, sales, and margin;
• Define markdown strategies and processes for products approaching their expiration dates, seeking to reduce losses and maximize recovered margin;
• Lead the Operational Control Center, defining key indicators, alerts, and prioritization criteria for store monitoring;
• Ensure the tracking of major sales and operational variances, directing critical issues to Operations and following up on action plans through resolution;
• Ensure the availability and continuous improvement of dashboards, reports, and alerts, increasing the speed and quality of decision-making;
• Own the governance of product, price, promotion, and other point-of-sale parameter master data, ensuring quality, integrity, and adherence to deadlines.

Revenue Growth Management Coordinator

General

• Monitor sales performance, identifying variances, risks, and growth opportunities.
• Conduct in-depth analyses by store, region, category, product, channel, daypart, transactions, average ticket, and other relevant dimensions.
• Develop sales, average ticket, and gallon-volume forecasts for each store and service station, taking historical data, trends, seasonality, and commercial initiatives into account.
• Build and monitor a pipeline of sales opportunities, promotional calendars, and product launches, ensuring that analyses translate into initiatives and results.
• Design A/B tests and pilots to evaluate new offers, commercial mechanics, products, communications, and sales strategies.
• Partner with Marketing, driving the development of campaigns and initiatives based on opportunities identified within the business.
• Develop targeted plans to recover sales at underperforming stores or groups of stores.
• Measure the results of implemented initiatives, identifying incremental sales and learnings for broader rollout.
• Monitor market and competitive developments and translate their impact on the business.
• Prepare and lead performance forums, presenting results, diagnoses, recommendations, and action plans.
• Create and publish dashboards that facilitate access to information and support decision-making across teams.
• Identify opportunities to automate and improve the team’s analyses and reports.

Commercial Strategy Coordinator

• Act as a Growth specialist to accelerate results for the Frango Assado brand
• Connect Performance Marketing, CRM, the Loyalty Program, and Digital Products (App, Website, and Self-Service Kiosks)
• Lead CRM strategy and the automation of customer engagement journeys via Email, Push Notifications, and WhatsApp
• Advance the loyalty program through advanced segmentation, including RFM analysis and omnichannel behavior
• Increase retention, purchase frequency, LTV, and the base of engaged customers
• Lead the planning, execution, and optimization of conversion and acquisition campaigns across online and offline channels
• Create geo-targeted media strategies to attract customers to physical stores
• Monitor CAC, ROAS, CPA, and CVR
• Act as Product Owner for digital channels, serving as the liaison with IT and development teams
• Prioritize the backlog, UX improvements, and bug fixes
• Manage the implementation and lifecycle of self-service kiosks
• Measure point-of-sale conversion
• Ensure ecosystem tagging through GTM, GA4, and conversion pixels
• Structure A/B tests and continuous conversion optimization for landing pages, the App, and kiosk user journeys
• Interpret KPIs daily, maintain dashboards, and propose growth levers

Growth Marketing Specialist

Administration

• Receive and review candidates’ documentation for onboarding
• Schedule pre-employment medical examinations
• Enter new employees’ information into the payroll system
• Track deadlines and ensure that all stages of the process are completed correctly

Personal Administration Assistant – Onboarding

Payroll

• Calculate, review, issue, and submit payroll, including social security contributions and taxes (INSS, FGTS, and IRRF)
• Review and submit events through eSocial to ensure timely payroll closing, DCTFWeb, FGTS Digital, social security payments, and IRRF compliance
• Assist with employment termination processes by calculating termination payments and issuing the required documents
• Support the vacation administration process by performing calculations, issuing documents, and monitoring deadlines
• Manage statutory leave, including sick leave, maternity leave, and workplace accidents
• Keep up to date with labor and social security laws and regulations, ensuring company compliance
• Respond to and advise employees on questions related to personnel administration
• Provide managers with technical support on labor-related matters and internal procedures
• Audit and review monthly and annual processes, such as RAIS, DIRF, CAGED, and income statements
• Assist in implementing improvements to HR and personnel administration processes and systems

IMC

Revenue Growth Management Coordinator

Commercial Strategy Coordinator

Growth Marketing Specialist

Personal Administration Assistant – Onboarding

Senior Personnel Administration Analyst – Payroll