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About the role
Key responsibilities & impact- Plan and deliver multi-channel marketing campaigns to drive digital app subscription growth
- Coordinate activity across paid social, PPC, ASO, and CRM channels
- Coordinate Product, Tech, Brand, Design, and CRM teams for app marketing
- Brief specialists, align timelines, and maintain campaign consistency with the digital subscription strategy
- Collaborate with Design to produce campaign assets for the Good Food and Radio Times apps
- Contribute to App Store Optimisation, including keyword strategy, metadata testing, in-app events, feature nomination, creative optimisation, and new market opportunities
- Use reporting tools and in-app analytics to monitor campaign performance across acquisition and lifecycle journeys
- Turn data into recommendations and actionable insights
- Run structured experimentation across paid acquisition and app store channels
- Support subscriber LTV and CAC goals
- Optimise spend and offer strategy across Apple App Store, Google Play, and web checkout
Requirements
What you’ll need- Proven experience planning and delivering multi-channel digital marketing campaigns, ideally in a consumer subscription or digital media business
- Experience in user acquisition for consumer mobile apps desirable
- Good understanding of conversion and the customer funnel
- Experience with analytics tools such as Appsflyer or another MMP
- Hands-on attribution/deep-linking expertise beneficial
- Strong analytical and reporting skills
- Curiosity about emerging channels and a test-and-learn mindset
- Ability to coordinate multiple workstreams and collaborate with specialist teams
- Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta
- Some app marketing experience, including App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies
- Highly proactive and organised, with ability to forward-plan campaign schedules
- Excellent communication skills and attention to detail
- Ability to manage multiple tasks and stakeholders simultaneously
Benefits
Comp & perks- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday
- Offices closed between Christmas and New Year’s, in addition to annual entitlement
- Tailored training and development through the inhouse learning platform and LinkedIn Learning
- Progressive and transparent culture focused on development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave
- Pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- Newly renovated modern office with collaborative spaces
- Diversity & Inclusion network
- Comprehensive well-being programs
- Sustainability strategies