Senior PPC Executive

Immediate

. Own and drive the paid search strategy for subscriber acquisition across Immediate Media’s portfolio of brands .

Posted 10/23/2026full-timeLondon • United KingdomSenior💰 £36,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing PPC strategies for subscriber acquisition, with a strong focus on performance metrics such as CAC, LTV, and CPA. Proficient in utilizing Google Ads innovations and measurement models to optimize campaign effectiveness and drive incremental sales.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads ExpertiseMeasurement Model DevelopmentPerformance OptimizationCollaboration with Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Strategy DevelopmentCampaign OptimizationGoogle AdsApple Search AdsMeasurement ModelsAI-Driven AudiencesAutomated BiddingSubscription AcquisitionBudget ManagementPerformance Metrics

Soft Skills

Proactive ApproachCollaborationKnowledge SharingOwnershipHunger to Learn

Industry Keywords

Subscriber AcquisitionCommercial MindsetCACLTVCPAIncrementalityDigital SubscriptionsCreative AssetsLanding Page OptimizationPerformance Accountability

About the role

Key responsibilities & impact

Own and drive the paid search strategy for subscriber acquisition across Immediate Media’s portfolio of brands
Develop and execute PPC strategy for print and digital subscriptions across Good Food, Radio Times, History Extra and Gardeners’ World
Plan, build and optimise campaigns primarily on Google Ads
Meet targeted subscription volumes, spend and CPA across each brand
Identify and test PPC opportunities beyond Google
Collaborate with Acquisition Managers, brand teams, design and editorial colleagues
Brief and launch creative and landing page assets
Build and apply measurement models demonstrating incremental sales impact
Inform budget and strategy decisions
Monitor Google Ads innovations, including campaign types, AI-driven audiences and automated bidding
Share PPC knowledge with the wider team
Own accountability for PPC channel performance, growth and efficiency

Requirements

What you’ll need

Hands-on experience running PPC campaigns across Google Ads and ideally Apple Search Ads
Strong focus on performance and efficiency
Commercial mindset and comfort working with CAC, LTV, CPA and volume targets
Ability to build or apply measurement models that prove incrementality
Up-to-date expertise across Google Ads innovations, including new campaign types, AI-powered audiences and bidding
Confidence sharing knowledge with others
Proactive, self-starting approach
Ability to identify opportunities and take ownership
Strong collaboration with acquisition, brand, design and editorial stakeholders
Hunger to learn, develop and grow the channel
Strong accountability for results

Benefits

Comp & perks

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday
Offices closed between Christmas and New Year’s, in addition to annual holiday entitlement
Tailored training and development through the inhouse learning platform and LinkedIn Learning
Progressive and transparent culture focused on development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced family policies including paternity, adoption and surrogacy leave
Pregnancy loss, fertility, and carers policy
Competitive pension plans
Life Assurance
Newly renovated modern office with collaborative spaces
Diversity & Inclusion network
Comprehensive well-being programs
Sustainability strategies