Vice President of Web Services

IMPACT

. Own the Web practice's revenue and profitability .

Posted 11/7/2026full-timeCheshire • Connecticut • United StatesLead💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web strategy, design, and development with a focus on revenue management and project profitability. Proficient in leading teams, optimizing processes, and ensuring quality standards in web launches and client deliverables.

Highest-signal resume keywords

Web Strategy LeadershipHubSpot CMS ExperienceProject Scoping and PricingCRO and Post-Launch OptimizationAI-Forward Working Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web DesignWeb DevelopmentProject ManagementQuality Assurance StandardsConversion Rate OptimizationAccessibility ExpertisePerformance OptimizationMigrationsSales ConversationsClient Training

Soft Skills

LeadershipCommunicationProblem-SolvingCollaborationClient Relationship Management

Tools & Technologies

HubSpot CMSAI ToolsEndless CustomersThey Ask, You Answer

Industry Keywords

Web Practice ManagementRevenue and ProfitabilityScope ChangesUsability StandardsClient Growth

About the role

Key responsibilities & impact

Own the Web practice's revenue and profitability
Set pricing, assess complexity, manage revisions and support, and prevent unpaid custom work
Follow up on opportunities, scope projects, and close custom and expanded projects
Maintain forecasts and raise likely misses early
Launch projects on schedule and within approved scope and budget
Document and obtain approval for scope changes before work begins
Hold launches to QA standards for usability, accessibility, performance and conversion
Use AI to speed production while ensuring human review of generated code, content and design
Agree business goals for every project and connect websites to buyer decisions and client growth
Identify at-risk projects and clients and lead documented recovery plans
Ensure clients can edit, manage and own their sites with appropriate access, documentation and training
Recommend ongoing optimization where it creates clear value
Shape and evolve the service lineup, including redesigns, migrations, website training, CRO and the TRUST Theme
Keep offers repeatable and price custom exceptions for their true effort
Fix or retire underperforming offers and recommend new offers and pricing changes
Coordinate cross-practice handoffs through each client's Relationship Owner
Contribute expertise to marketing, sales and the Endless Customers Academy
Test AI and process improvements and share effective practices
Lead, develop and hold designers, developers and strategists accountable
Address performance problems and capability gaps promptly
Report to the Integrator and partner with other VPs, Marketing and Sales

Requirements

What you’ll need

7+ years in web strategy, design or development, including leading a web practice or agency team with its own revenue and margin
Hands-on experience delivering sites on HubSpot CMS, including migrations
Ability to scope and price projects well, and protect margin when scope changes
Experience building and holding a launch QA standard
Ability to lead sales conversations comfortably and close projects
AI-forward way of working: AI speeds up the team's design and development, with people owning quality
Based in Connecticut strongly preferred
Candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events
Availability for 9:00 AM to 5:00 PM Eastern Time
Strong plus: CRO and post-launch optimization experience
Strong plus: Experience building or selling website themes or templates
Strong plus: Familiarity with Endless Customers / They Ask, You Answer
Strong plus: Accessibility and performance expertise

Benefits

Comp & perks

Base salary of 140,000–150,000, plus a performance incentive tied to the role's scorecard (OTE of $215,000) with additional 3 year target incentive
Medical, dental and vision insurance, with IMPACT covering a significant share of premiums
401(k) with a 100% match up to 3%, plus 50% up to 5%
Company-paid life insurance
Paid parental leave
Flexible PTO
Flexibility for independent work outside of client meetings and team rituals