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IMPACT

VP of Paid Media Services

IMPACT

. Build and run IMPACT's Paid Media practice .

Posted 11/7/2026full-timeCheshire • Connecticut • United StatesLead💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive expertise in Paid Media Management, including strategic planning, client engagement, and performance optimization. Proven ability to lead teams, drive revenue growth, and adapt offers to market changes while leveraging AI and automation for improved efficiency.

Highest-signal resume keywords
Paid Media ManagementGoogle Ads ExpertiseMeta Ads ExpertiseLinkedIn Ads ExpertiseSales Engagement Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Paid Media StrategyAttribution AnalysisPerformance OptimizationClient Budget RecommendationsForecasting and Reporting
Soft Skills
LeadershipClient Relationship ManagementCommunicationProblem-Solving
Tools & Technologies
HubSpotAI Automation Tools
Industry Keywords
B2B MarketingHome ServicesManufacturingProfessional ServicesEndless Customers

About the role

Key responsibilities & impact
  • Build and run IMPACT's Paid Media practice
  • Win and retain suitable clients while delivering measurable results
  • Run paid ads management and paid ads consulting as a business
  • Set practice priorities, make day-to-day decisions, and execute the growth plan
  • Deliver 2027 results and build a profitable practice for 2028 and beyond
  • Own service-fee revenue and profitability, excluding client ad spend
  • Price creative, measurement, optimization and coordination work and track it separately from ad spend
  • Follow up on Marketing & Sales opportunities, scope engagements, and close custom and expanded work
  • Maintain forecasts and flag likely misses early
  • Identify at-risk accounts and lead documented recovery plans
  • Recommend client budgets based on economics and results
  • Diagnose root causes of weak lead quality or conversion with the Relationship Owner and relevant practice
  • Ensure clients own their ad accounts, data and campaign history
  • Shape and evolve paid ads management and consulting offers
  • Keep offers current with platform, AI and creative changes
  • Fix or retire ineffective offers and recommend new offers and pricing changes
  • Coordinate cross-practice handoffs through each client's Relationship Owner
  • Contribute expertise to marketing, sales, content, events, sales conversations and the Endless Customers Academy
  • Test AI and process improvements and share effective practices
  • Lead, develop and hold paid media specialists accountable
  • Establish clear expectations, measurable goals and regular feedback
  • Document account knowledge and optimization history
  • Report to the Integrator and partner with other practice VPs and Marketing & Sales

Requirements

What you’ll need
  • 7+ years in paid media, including leading a practice or team with its own revenue and margin
  • Hands-on expertise with Google, Meta and LinkedIn, especially for B2B and services clients
  • Ability to tie results to business outcomes and be upfront about attribution limits
  • Comfortable leading sales conversations and closing engagements
  • Use of AI and automation to improve performance and efficiency
  • Experience selling paid media consulting or audits alongside management (strong plus)
  • HubSpot experience, especially ads and attribution reporting (strong plus)
  • Familiarity with Endless Customers / They Ask, You Answer (strong plus)
  • Experience in home services, manufacturing or professional services (strong plus)
  • Based in Connecticut strongly preferred
  • Candidates outside Connecticut must commit to East Coast hours and travel to the office and events
  • Working hours of 9:00 AM to 5:00 PM Eastern Time

Benefits

Comp & perks
  • Base salary of 125,000–135,000, plus a performance incentive tied to the role's scorecard (OTE of $190,000) with additional 3 year target incentive
  • Medical, dental and vision insurance, with IMPACT covering a significant share of premiums
  • 401(k) with a 100% match up to 3%, plus 50% up to 5%
  • Company-paid life insurance
  • Paid parental leave
  • Flexible PTO
  • Flexibility for independent work outside of client meetings and team rituals