Lead Product Marketing Manager

Imprint

. Ideate and execute B2B product marketing initiatives to drive awareness, adoption, and upsells .

Posted 11/3/2026full-timeNew York City • New York • United StatesSenior💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing with a focus on creating compelling narratives and content strategies. Proficient in leveraging data and metrics to inform storytelling and drive partner engagement in the fintech industry.

Highest-signal resume keywords

B2B Product MarketingData-Driven StorytellingSales Collateral DevelopmentExceptional Written CommunicationFintech Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Case Study ProductionLong-Form Content CreationSales Deck DevelopmentData QueryingMetrics Identification

Soft Skills

Influencing StakeholdersIndependent WorkSelf-Unblocking

Tools & Technologies

ClaudeSnowflakeMCP IntegrationsAI-Assisted Production Tools

Industry Keywords

B2B MarketingComplianceRisk ManagementPaymentsCard Program Business Models

Tech Stack

Tools & technologies

Snowflake

About the role

Key responsibilities & impact

Ideate and execute B2B product marketing initiatives to drive awareness, adoption, and upsells
Develop and refine B2B assets including sales collateral, pitch materials, microsites, demos, case studies, and long-form content
Support the launch of Imprint’s B2B blog by defining its voice, cadence, and content strategy with Brand
Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives
Partner with BD, Brand, Product, Risk, and Commercial to identify stories, obtain approvals, and gather data
Build and run an AI-assisted production system using Claude, design, and deck tools
Maintain a modular messaging framework and proof-point library for rapid, on-brand and compliant customization
Use business metrics and data tools such as Snowflake via Claude and MCP integrations to surface storytelling inputs
Create sales collateral and pitch decks reflecting recent product launches
Develop long-form case studies for active partnerships
Add content to Imprint’s B2B blog
Establish relationships with Brand, BD, Risk, and GM stakeholders
Independently source and shape data-driven narratives

Requirements

What you’ll need

Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
Exceptional written and verbal communication, able to craft convincing, data-informed and technical narratives for partner and enterprise audiences
Fintech or regulated industry background
Familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
Proven ability to work independently and self-unblock
Proficiency in using data to inform storytelling, including identifying metrics, querying tools, and translating outputs into narrative
Experience running a lean PMM function and owning outcomes without a large, structured team
Experience at B2B fintech or infrastructure companies (nice to have)
Familiarity with co-brand, payments, or card program business models (nice to have)
Experience building content programs from scratch (nice to have)
Ability to influence cross-functional stakeholders including legal, compliance, or risk teams (nice to have)
Legally authorized to work in the United States
Willingness to work from the NYC or SF office 2–3 days a week

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Access to One Medical
Option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver
8 weeks of paid parental leave for all new parents
Access to industry-leading technology across all business units