Senior Social Media Manager

Imprint

. Own Imprint’s social media presence end-to-end across strategy, content, channel health, and performance .

Posted 9/29/2026full-timeUnited StatesSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies, with a strong focus on content creation, performance measurement, and crisis communication. Proven ability to translate data into actionable insights and narratives for leadership while managing brand voice across B2B and consumer channels.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and ExecutionSocial Metrics and Performance AnalysisCrisis Communication Playbook DevelopmentSocial Listening and Management Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ExperienceExceptional Writing SkillsEditorial JudgmentPerformance Data TranslationStrategy Execution

Soft Skills

Real-Time Decision MakingCollaboration with Leadership

Tools & Technologies

Sprout SocialSocial Listening Platforms

Industry Keywords

B2B CompaniesConsumer LensCrisis ManagementRegulatory CommunicationsConsumer Complaint Management

About the role

Key responsibilities & impact

Own Imprint’s social media presence end-to-end across strategy, content, channel health, and performance
Start with LinkedIn and X and determine future social channels
Develop and execute content strategy reflecting Imprint’s brand voice and reaching target audiences
Build and maintain social listening and monitoring infrastructure to surface insights, trends, and risks in real time
Create a formal playbook for consumer complaints and social voice management with member operations and legal
Define and own social metrics and measurement framework
Translate performance data into clear narratives for leadership and the broader company
Partner with Communications, Brand, and Product Marketing leadership on positioning, campaigns, and key moments
Identify stories, partnerships, and cultural moments worth owning and establish repeatable content-mining infrastructure
Build Imprint’s social media presence and act as its voice across B2B and brand channels

Requirements

What you’ll need

5–8 years of social media experience
Demonstrated track record of building or significantly scaling social presence for a brand
Exceptional writing skills across formats, tones, and audiences
Strong editorial judgment and ability to identify risks and make real-time decisions
Experience owning social metrics and translating performance data into clear, actionable narratives for leadership
Ability to build and execute strategy independently from ideation through execution
Familiarity with social listening and management platforms such as Sprout Social or equivalent
Background in B2B companies with a strong consumer lens, or large communications/PR agencies with breadth across industries, metrics, and crisis management
Experience in regulatory, crisis, or consumer complaint communications is a plus
Experience developing crisis communications playbooks with legal and operations stakeholders is a plus
Legally authorized to work in the United States

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Access to One Medical
Option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver
8 weeks of paid parental leave for all new parents
Access to industry-leading technology across all business units