Product Marketing Manager

Improvado

. Own core positioning, category framing and message hierarchy across ICPs and personas .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on messaging, competitive positioning, and market insights. Proficient in developing narratives and frameworks that enhance sales effectiveness and improve win rates in B2B SaaS environments.

Highest-signal resume keywords

Product Marketing ExperienceCategory Fluency In Marketing DataB2B SaaS ExperienceSQL ProficiencyFluency In English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution ModelsIncrementality TestingData GovernanceETL/ELTMarketing AnalyticsMeasurementCompetitive AnalysisRFP SupportObjection-Handling FrameworkWin/Loss Program

Soft Skills

CommunicationCollaborationAnalytical ThinkingAdaptabilityEvidence-Based Writing

Tools & Technologies

ImprovadoBI ToolsDbtMarketing Technology PlatformsData Infrastructure

Industry Keywords

Marketing DataMeasurementCDPMartechPharmaHealthcareFinancial ServicesRetailECommerceGaming

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own core positioning, category framing and message hierarchy across ICPs and personas
Create usable ICP and persona documentation
Own the messaging layer of new product and feature launches, including internal rollouts that enable the field to sell them
Establish a structured win/loss interview program with quarterly readouts
Maintain living battlecards
Monitor competitor positioning, pricing and product moves and drive counter-positioning
Develop the core pitch narrative, demo storyline and objection-handling framework
Create messaging components for new-representative onboarding
Maintain a weekly cadence with Sales leadership
Provide direct support on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado's narrative for Gartner, Forrester and category influencers
Feed structured market and buyer insight into product prioritization
Improve competitive win rate, opportunity stage conversion, new-representative time-to-first-deal, field adoption of enablement assets, win/loss cadence and message consistency

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT
Experience with B2B SaaS sold to marketing or data buyers
Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors
Proof of shipped work, including positioning that changed the website and pitch, battlecards used by sales representatives, and a sustained win/loss program
Writing that supports claims with evidence for skeptical technical buyers
Comfort operating closely with Sales through weekly cadences, deal reviews, live calls and direct feedback
Experience marketing AI capabilities without hype
Nice to have: hands-on SQL, dbt or BI
Nice to have: analyst-relations experience
Nice to have: agency-side or enterprise-brand background
Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming
Fluency in English (speaking, writing and reading)
Availability to work in EST-PST time zones

Benefits

Comp & perks

Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement