Product Marketing Manager

Improvado

. Own core positioning, category framing and message hierarchy across ICPs and personas .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a strong focus on messaging, competitive positioning, and sales enablement within B2B SaaS environments. Proficient in marketing data and measurement methodologies, with a proven track record of delivering impactful positioning and insights.

Highest-signal resume keywords

Product Marketing ExperienceMarketing Data FluencyB2B SaaS ExpertiseSQL ProficiencyAnalyst-Relations Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution ModelsIncrementality TestingMarketing MeasurementData GovernanceETL/ELTCompetitive AnalysisWin/Loss Program ManagementMessaging DevelopmentSales EnablementRFP Support

Soft Skills

CommunicationCollaborationAnalytical ThinkingAdaptabilityStakeholder Engagement

Tools & Technologies

ImprovadoBI ToolsDbtMarketing Analytics PlatformsCDP

Industry Keywords

Marketing AnalyticsMartechData InfrastructurePharmaHealthcareFinancial ServicesRetailECommerceGaming

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own core positioning, category framing and message hierarchy across ICPs and personas
Create ICP and persona documentation that is used in practice
Own the messaging layer of new product and feature launches, including internal rollout for field sales readiness
Run a structured win/loss interview program with quarterly readouts
Maintain living battlecards and monitor competitor positioning, pricing and product moves
Drive counter-positioning against competitors
Own the core pitch narrative, demo storyline and objection-handling framework
Develop messaging components of new-rep onboarding
Maintain a standing weekly cadence with Sales leadership
Provide direct support on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado’s narrative for Gartner, Forrester and category influencers
Feed structured market and buyer insight back into product prioritization
Measure success through competitive win rate, opportunity stage conversion, new-rep time-to-first-deal, field adoption of enablement assets, win/loss cadence, and quarterly message-consistency audits

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak
Experience with B2B SaaS sold to marketing or data buyers
Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors
Proof of shipped work, including positioning that changed the website and pitch, battlecards reps actually opened, and a win/loss program that survived past its second quarter
Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking
Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback
Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself
Experience marketing AI capabilities without hype
Analyst-relations experience
Agency-side or enterprise-brand background
Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming
Fluent in English (speaking, writing, reading)
Ready to work in EST-PST time zones

Benefits

Comp & perks

Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement