Product Marketing Manager

Improvado

. Own core positioning, category framing and message hierarchy across ICPs and personas .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a strong focus on messaging, competitive positioning, and market insights. Proficient in developing effective sales enablement tools and maintaining documentation for ICPs and personas.

Highest-signal resume keywords

Product Marketing ExperienceCategory Fluency In Marketing DataB2B SaaS ExperienceWin/Loss Program ManagementSQL Or BI Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingAttribution ModelsIncrementality TestingData GovernanceETL/ELTBattlecards DevelopmentCompetitive AnalysisMessaging DevelopmentRFP SupportMarket Insights

Soft Skills

Effective CommunicationCollaboration With SalesAnalytical ThinkingEvidence-Based WritingAdaptability

Tools & Technologies

SQLDbtBusiness Intelligence (BI)Marketing Analytics ToolsCustomer Data Platforms (CDP)

Industry Keywords

Marketing AnalyticsMartechData InfrastructurePharmaHealthcareFinancial ServicesRetailECommerceGaming

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own core positioning, category framing and message hierarchy across ICPs and personas
Maintain usable ICP and persona documentation
Own messaging for new product and feature launches, including internal sales rollout
Establish a structured win/loss interview program with quarterly readouts
Maintain living battlecards and monitor competitor positioning, pricing and product moves
Drive competitive counter-positioning
Develop the core pitch narrative, demo storyline and objection-handling framework
Create messaging components for new-rep onboarding
Maintain a standing weekly cadence with Sales leadership
Support competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado's narrative for Gartner, Forrester and category influencers
Feed structured market and buyer insight into product prioritization
Measure success through competitive win rate, opportunity conversion, new-rep time-to-first-deal, enablement adoption, win/loss cadence and message consistency audits

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement, including attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT
Experience with B2B SaaS sold to marketing or data buyers
Reference profile in marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors
Proof of shipped positioning, effective battlecards and a sustained win/loss program
Writing that supports claims with evidence for skeptical technical buyers
Comfort operating closely with Sales through weekly cadences, deal reviews and live calls
Fluent in English (speaking, writing and reading)
Ready to work in EST-PST time zones
Nice to have: hands-on SQL, dbt or BI experience
Nice to have: experience marketing AI capabilities without hype
Nice to have: analyst-relations experience
Nice to have: agency-side or enterprise-brand background
Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

Benefits

Comp & perks

20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
Remote-first environment