Product Marketing Manager

Improvado

. Own core positioning, category framing, and message hierarchy across ICPs and personas .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a strong focus on messaging, competitive positioning, and market insights. Proficient in developing effective narratives and frameworks that drive sales success and enhance product visibility in the marketing data landscape.

Highest-signal resume keywords

Product Marketing ExperienceCategory Fluency In Marketing DataB2B SaaS ExperienceWin/Loss Program ManagementSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentAttribution ModelsIncrementality TestingData GovernanceETL/ELTBattlecards CreationRFP SupportCompetitive AnalysisMarket Insights

Soft Skills

Collaboration With SalesCommunication SkillsAnalytical ThinkingObjection HandlingStakeholder Engagement

Tools & Technologies

SQLDbtBusiness Intelligence (BI)Marketing Analytics ToolsMartech Solutions

Industry Keywords

Marketing DataMeasurementCDPData InfrastructurePharmaHealthcareFinancial ServicesRetailECommerceGaming

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own core positioning, category framing, and message hierarchy across ICPs and personas
Maintain usable ICP and persona documentation
Own messaging for new products and feature launches, including internal field rollout
Run a structured win/loss interview program with quarterly readouts
Maintain living battlecards and monitor competitor positioning, pricing, and product moves
Drive counter-positioning against competitors
Own the core pitch narrative, demo storyline, and objection-handling framework
Develop messaging components for new-rep onboarding
Establish a weekly cadence with Sales leadership
Support competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado’s narrative for Gartner, Forrester, and category influencers
Feed structured market and buyer insight into product prioritization
Measure success through competitive win rates, opportunity stage conversion, new-rep time-to-first-deal, field adoption, win/loss cadence, and message consistency audits

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT
Experience with B2B SaaS sold to marketing or data buyers
Reference-profile experience with marketing analytics, martech, measurement, CDP, BI, or data-infrastructure vendors
Proof of shipped product marketing work, including positioning, battlecards, and a sustained win/loss program
Ability to write claims and evidence for skeptical technical buyers
Comfort operating closely with Sales through weekly cadence, deal reviews, live calls, and direct feedback
Fluent in English (speaking, writing, reading)
Ready to work in EST-PST time zones
Nice to have: hands-on SQL, dbt, or BI
Nice to have: experience marketing AI capabilities without hype
Nice to have: analyst-relations experience
Nice to have: agency-side or enterprise-brand background
Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

Benefits

Comp & perks

Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement