Product Marketing Manager

Improvado

. Own positioning, category framing, and message hierarchy across ICPs and personas .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a strong focus on messaging, competitive positioning, and market insights. Proficient in developing narratives and frameworks that drive sales enablement and support B2B SaaS marketing strategies.

Highest-signal resume keywords

Product Marketing ExperienceCategory Fluency In Marketing DataB2B SaaS ExperienceWin/Loss Program ManagementSQL Or BI Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessaging DevelopmentMarket Insights AnalysisAttribution ModelsIncrementality TestingData GovernanceETL/ELTRFP SupportCompetitive AnalysisObjection Handling Framework

Soft Skills

Collaboration With SalesEffective CommunicationAnalytical ThinkingEvidence-Based WritingAdaptability

Tools & Technologies

SQLDbtBusiness Intelligence ToolsMarketing Analytics ToolsMartech Solutions

Industry Keywords

Marketing AnalyticsMartechCustomer Data PlatformBusiness IntelligenceData InfrastructurePharmaHealthcareFinancial ServicesRetailECommerce

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Own positioning, category framing, and message hierarchy across ICPs and personas
Create usable ICP and persona documentation
Own messaging for new product and feature launches, including internal rollout for field enablement
Establish a structured win/loss interview program with quarterly readouts
Maintain living battlecards and monitor competitor positioning, pricing, and product moves
Drive counter-positioning against competitors
Develop the core pitch narrative, demo storyline, and objection-handling framework
Create messaging components for new-rep onboarding
Maintain a standing weekly cadence with Sales leadership
Support competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays
Develop Improvado's narrative for Gartner, Forrester, and category influencers
Feed structured market and buyer insights into product prioritization
Measure success through competitive win rate, opportunity stage conversion, new-rep time-to-first-deal, field adoption, win/loss cadence, and message consistency audits

Requirements

What you’ll need

4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT
Experience with B2B SaaS sold to marketing or data buyers
Reference-profile experience in marketing analytics, martech, measurement, CDP, BI, or data-infrastructure vendors
Proof of shipped work, including positioning that changed the website and pitch, battlecards adopted by reps, and a sustained win/loss program
Writing that supports claims with evidence for skeptical technical buyers
Comfort operating closely with Sales through weekly cadences, deal reviews, live calls, and direct feedback
Fluent in English (speaking, writing, reading)
Ready to work in EST-PST time zones
Nice to have: hands-on SQL, dbt, or BI experience
Nice to have: experience marketing AI capabilities without hype
Nice to have: analyst-relations experience
Nice to have: agency-side or enterprise-brand background
Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

Benefits

Comp & perks

Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement